“I switched. No, I’m not friends with the creative director at Apple, and I don’t plan on being the next ‘reality model’ to mug for an ad. I haven’t used a Mac since high school, but my PC laptop just melted down after nearly five years of trusty service, so when Apple announced its new line of more robust PowerBooks and iBooks two weeks ago, I bit,” writes Shoshana Berger for Business 2.0. Another interesting article about “The Switch” here.
Previous Post
Ink or Inkwell? – Apple please pick one already!Apple Watch ceramic revival: glossy premium model eyed for this fall
Apple may be preparing to bring back one of its most distinctive and sought-after Apple Watch materials after a multi-year absence…
U.S. Supreme Court clears path for App Store commission showdown as Apple must defend its rates in lower court
In a significant development in the long-running legal battle between Apple and Epic Games, the U.S. Supreme Court has rejected Apple’s bid…
Next-gen Apple TV 4K expected to launch within weeks
Apple’s Apple TV 4K has gone nearly four years without a hardware update; the third-generation model debuted in October 2022 with an A15…
Apple’s MacBook Neo 2 expected to sport 12GB of memory in key upgrade
Apple’s budget-friendly MacBook Neo has been a hit since its March 2026 launch, but the biggest complaint from many users centers on…
‘Ted Lasso’ season 4 premiere scores record audience for Apple TV
Despite a less than stellar critical reception, “Ted Lasso” has made a triumphant return. The season 4 premiere drew 296.6 million viewing…
