“The coming year for Apple Computer is full of questions, and many of them are connected one way or another with the switch to using microprocessors from Intel. How Apple will or won’t build around this or that Intel platform is likely to be answered when CEO Steve Jobs takes the stage at the annual Macworld conference on Jan. 10,” Arik Hesseldahl reports for BusinessWeek. “But to me, a more interesting question is one that goes straight to the heart of the relationship between Apple and its newest chip supplier. As Apple includes Intel’s chips inside its machines, will it also point to the Intel brand on the outside? In particular, will Apple place an Intel medallion on computers, or mention Intel in the ads for computers that house Intel chips? This would be a good moment to recall what at least one customer has called the ‘cocaine’ of the computer industry: Intel’s marketing subsidies — a program known as ‘Intel Inside,’ named for the ubiquitous logo, labels, and audio-visual cues that show up in the various print and electronic advertising efforts of PC makers that use Intel chips.”
“For every Intel chip a PC company buys, it gets some cash back, calculated as a percentage of its ad budget. For a company that ran a $7.5 billion profit on sales of $34.2 billion in its 2004 fiscal year, Intel can well afford to spread a little marketing cash around,” Hesseldahl writes. “Is Apple going to accept ‘Intel Inside’ money and all that goes with it?”
Hesseldahl doesn’t think Apple will slap Intel stickers on Mac cases or add Intel chimes to the end of Apple’s nonexistent Mac TV commercials, but they may still get Intel’s “Intel Inside” money. “While Intel’s name and its many brands are among the most recognizable in the world, the name doesn’t inspire the same degree of loyalty that Apple’s does,” Hesseldahl writes. “While millions know who Intel is and what a Pentium chip is, the names don’t necessarily make hearts skip a beat the way they do at the mention of the iPod, or the Mac… One of Intel’s big hopes in landing Apple as a customer is that some of Apple’s coolness and customer loyalty will rub off. Intel will no doubt get its share of the credit for the fruits of the alliance, perhaps a home-entertainment computer that makes previous Microsoft-led efforts in that arena look positively primitive. That will no doubt create positive buzz for Intel and help it shed at least some of the taint of being part of the ‘Wintel’ alliance with Microsoft. And that may be all the incentive Intel needs to cut Apple slack that it won’t give other PC makers.”
Full article here.
Advertisements:
• The New iPod with Video. The ultimate music & video experience on the go. From $299. Free shipping.
• Connect iPod to your television set with the iPod AV Cable. Just $19.00.
• The New iMac G5. Built-in camera and remote control. From $1299. Free shipping.
• Apple USB Modem. Easily connect to the Internet using your dial-up service. $49.00.
Badges? We don’t need no stinking badges!
Please so it aint so Joe!
“Will Apple slap ‘Intel Inside’ stickers on Macs?”
We at Apple are getting annoyed at this queation. To quell this nonesense once and for all, we issue the following response: no.
Have a nice day.
All that needs to be said here is….
First post!
Never going tohappen
Oops, “queation” should be question. Frustration at stupid questions can cause mistakes.
Damn you all to hell!
I fail to see what purpose it would serve other than to create confusion about compatibility. Too many people already think they can run Microsoft OS software on a Mac. Besides, Apple computers have never been about what CPU is inside… it’s the OS!!!
stop with the damn first post remarks… especially WHEN YOU ARE NOT!
you people are IDIOTS
There has to be something about this Apple/Intel deal that we can sue over.
If we can’t sue, maybe we can get our lawyers to represent consumers who will want more money.
Quick, lets patent the terms MacIntel, and Intel Mac.
MDW “used” as in Vista can be bought used from ebay.com sold in OSX 10.1 packaging.
Don’t forget ‘Mactel’
You know, this is something I brought up in the Macnn forums almost immediately after the official announcement. I’d be surprised if they did as Apple is very particular about how their products look and even unwrapped.
Who knows what the Jobsinator will ultimately allow, though.
Who cares really. Stickers can always be peeled off ya know…
It is like the large mole on a beautiful model. Sure it can be removed, but if you can prevent it from being there in the first place. . .
Do not put the stickers on macs!
“Don’t forget ‘Mactel'”
We already have Mactel.
Squeaf!
Local Leader Steve J will not allow the perfection of his products to be marred with a butt-yugly intel sticker. He has never allowed “PowerPC Inside” stickers on “real” macs; why would he start doing so with these tainted, dark-side boxes? Let us all have a moment of silence for the passing of the “real” Macintosh, for lo, the evil approacheth….
I certainly don’t hope so… It’s bad enough that we’re adopting Intel, no need to rub it in!
If they do, they should add a “built-to-order” option to the Apple store, so we could order a Mac without stickers…
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
Last post?
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
If they do, they should add a “built-to-order” option to the Apple store, so we could order a Mac without stickers…
I guess we could always just take the stickers off
” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
yeah, intel sucks! now people will have to actually get radiators to keep their homes warm during the winter instead of that G5
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
As long as apple gets more money to advertise, i’m happy. maybe we’ll see some os x commercials…
bing
bing
bing
bing
Intel inside Apple.
Intel in BMW Formula One.
MAYBE we will see Apple in Formula One?
racecar spelled backwards is racecar
MW=programs; as in sponsor programs in F1 are MEGA-huge.
yeah, intel sucks! now people will have to actually get radiators to keep their homes warm during the winter instead of that G5
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
Actually, I use my Linux PC (AMD Inside) in one room of my house to keep the chill off
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
I’m gonna buy a Microsoft sticker.
I’m gonna buy a MacTel.
I’m gonna put my Microsoft sticker on my MacTel when I install XP on it.
😀
Awww screw it… I’ll put an Intel Insider sticker on that puppy too.
😀
I’m gonna buy a Microsoft sticker.
I’m gonna buy a MacTel.
I’m gonna put my Microsoft sticker on my MacTel when I install XP on it.
😀
Awww screw it… I’ll put an Intel Insider sticker on that puppy too.
😀
I’m gonna buy a Microsoft sticker.
I’m gonna buy a MacTel.
I’m gonna put my Microsoft sticker on my MacTel when I install XP on it.
😀
Awww screw it… I’ll put an Intel Insider sticker on that puppy too.
😀
I’m gonna buy a Microsoft sticker.
I’m gonna buy a MacTel.
I’m gonna put my Microsoft sticker on my MacTel when I install XP on it.
😀
Awww screw it… I’ll put an Intel Insider sticker on that puppy too.
😀
MDN: “…add Intel chimes to the end of Apple’s nonexistent Mac TV commercials…”
ROTFLMFAO!
Maybe Apple will finally advertise Macs in 2006?
I don’t really care that the computers come slathered with sticker all over them, but what does bother me is that people leave them on! Maybe if your a big fan of Intel or USB2.0 or what have you, you could leave that sticker on there, but everybodies PC looks like a stores floor model.
My father in-law recently bought a HP and I think it had over 60% coverage of stickers. It was rediculous. It has a sticker next to each port (that was actually bigger than the port) that said what it was( USB2.0, headphone, etc.) and stickers cover each drive door stating what it was. It had additional stickes stating other statitics like memory, processor model and speed. It also had the multi-port memory card reader thing and that unleashed at least 6 more stickers about the different cards and being Digital Photo ready, blah, blah, blah. Ugly!
Suffered in pain enough? Now you will die!
The answer is, “No”. Why do you think the iPods no longer use Firewire? The deal was struck – Apple is not required to plaster stickers on their hardware and not required to add the Intel trailer to Apple commercials in return for exclusivity of Intel’s USB technology in the iPods.
Personally I hate to refer to the new machines as Mactels. Sheesh, what could be lamer or more awkward?
‘Powermac’ is fine, sounds good, easy to say, and doesn’t need to be retired just because a component changes. Hopefully the new processor will have some designation that allows us to differentiate it elegantly without having to change the model name (as with the IBM G-Series). Or call it an X86 Powermac (assuming X86 will still apply), for example. But Mactel? It just doesn’t sing, from a marketing standpoint.
Should we change the Powerbooks to Intelibooks? or Bookintels? I think not.
I hope they do put them on, so I can make a fortune selling my Apple Intel Sticker Removal Kit
“OOOOOOO, Intel stickers on my widdle mac! I think I’m gonna wet my widdle panties!”
Suck it up you bunch of slack jawed faries! The Steve has spoken! How dare you go against The Steve’s wishes!
Ha ha ha ha ha ha ha! Slack jawed faries!
If they knock $200 off the cost of a new Powerbook you can put 2 Intel stickers, an ATI sticker and a Mac OS X sticker on it.
I remove all the stickers from my new Windows laptops even before I go on the internet to try to get infected, ah, download upgrades.
USB on iPods is all about selling iPods to PC owners. Sure Macs have had Firewire for some time, Many PCs still don’t come with Firewire. If Apple wants to sell iPods to windows losers, than they need to go USB. They dropped Firewire alltogether becuase cost to support both. Of course I’m sure Intel likes it.
^ Hey Reverse Dork, your message would be sooooo much more effective if you could actually spell “Fairies”!
Fairy.
If they put the logo on the box, it will be laser engraved.
MDN Magic Word: Fine, as in, “That is not fine with me.”
Think about this from a typical person who doesn’t know anything about computers. The Intel chime and branding is quite effective and many people out there associate Intel with chips that work in computers. If Apple advertised and put this Chime at the end of their commercials, it would make a lot of people think that getting an Apple isn’t as scary as they previously thought. It will alleviate some of their fears that they are getting some strange computer. So, this will ease some people’s minds and Apple will get paid for it – that makes sense to me. As for the stickers, I can’t see Ives allowing that to ruin his designs….
WHO THE HELL CARES IF THERE IS SOME STUPID STICKER ON THE OUTSIDE. IF YOU DON’T LIKE THE BLOODY STICKER THEN TAKE IT OFF! I FOR ONE AM GOING TO PUT A STICKER ON IT, JUST TO SPITE ALL THE ASSININE USERS HERE.
I could accept any reference to “Intel Inside” pasted, lasered, stuck or engraved anywhere on the new Macs as long as the only time I’d have to see it would be when I turned my computer over or opened it up.
The only logo I want to see when I’m doing anything else is the Mac logo.
Period.
” width=”19″ height=”19″ alt=”angry” style=”border:0;” />
gorufo – DEAR GOD NO!!! DONT DO IT. DONT PUT STICKERS ON YOUR MAC. I CANT TAKE IT, IT CANT! WHAT’S WITH MY CAPS LOCK KEY?
For those suggesting we just “take off” the Intel sticker, have you ever tried? My work laptop has a Centrino “sticker” that’s actually a solid miniature plaque. It can’t be pried off without a great deal of effort, and leaves behind this sticky goo that can’t easily be removed without nail polish remover or paint thinner, neither of which I have on hand. So removing it isn’t worth it.
(Besides, removing the sticker from it wouldn’t change the fact that it’s a crappy Lenovo Windows machine.)
i bet apple will adopt a combo name like powerbook yonah or macmini viiv.
will be ALL OVER Apple marketing stuff.
Just not on the computers themselves, or maybe just on the back.
That’s OK, just keep your stickers to yourself, Intel!
In the wintel world, the intel inside sticker usually goes into a “badge box”. Taking it off would leave a blank hole. Not to mention some sticky residue. Maybe a boring beige box looks ok with a blank badge box slimed with sticky glue remains, but the finish on a Mac would look pretty badge if the sticker was just pulled off. Some kind of slovent might remove the goo, but it would kill the luster on an iMac G5 or Mac mini.
NO STICKERS!
I see a new entrepreneurial opportunity – new badges to replace the old Intel badge that gets removed from the badge box during the first 30 sec of ownership.
Hey Dipshit:
Can’t find nothing but a typo huh? Must like the rest of the comment though. Hang on a second, I gotta pry your mamma’s lips off my bung hole, she has something to tell you.
This will be a BIG opening into a new market for Intel. Somehow Intel will get their “Intel Inside” badge on the new Intel Macs – even if they make it part of the licensing deal with Apple. They may even make Steve an offer he can’t refuse, moneywise.
Another way to look at it from Intel’s standpoint: Most consumers know that if a PC, Mac, whatever, has the Intel badge, it will run Windows. It is one way to possible get some of those consumers to buy a Mac – even if only to run Windows.
Get used to it, kool-aid addicts…
Well, ok, you peel off the Intel Inside sticker or if that’s not possible, use one of the Apple stickers which ship with the Mac to cover it.
Problem solved.
(if that doesn’t work, there’s always sandpaper, grinders or a blowtorch.)
i said it once i’ll say it again, those stickers are gayer than 8 dudes sucking off 9 dudes with an extra dick to go right in your ear!
To clown shoes:
And you’d know of course.
A bit silly here guys…?!
My view is with the writer – Apple will get the cashbacks AND won’t have to have chimes, stickers or adverts. Most likely is that Intel will want their own huge campaign telling the world to buy “Mac an’ Intel”.
I recently setup a friend’s new Toshiba 17″ Laptop. The thing was literally covered with stickers.
Intel Inside
Centrino Mobile Technology
Made for Windows XP
ATI Radeon
AOL
etc etc etc.
The guy saw this and seemed to be proud. I was embarassed….
“Will Apple slap ‘Intel Inside’ stickers on Macs?”
We at Apple are getting annoyed at this queation. To quell this nonsense once and for all, we issue the following response: Maybe.
Have a nice day.
If they do, see this website:
http://www.un-du.com/
Can Apple pay off Intel to not put those monstrosities on anything? I would HATE to see them on my next mac, even the BOX, I would hate to see their logo anywhere. It caqn say Intel in About this Mac, THATS ALL! Thank you
Hey Reverse Dork,
My mamma’s dead, so you might want to pull your ass off her decomposed face, you sick, grave digging, necrophile!
I don’t see a problem with this. If Apple does business with intel, who the fu*ck cares what’s inside.
Don’t you dare. Besides, most of the stuff inside the Mac could be claimed to be made by another company…because it is. Except for the TrackPads.
Ok, PPC is put on in small fount, I don’t care if intel is put on in small fount – but no stickers!!!
Most of stuff inside the Mac, IS made by another company…duh
Sticker smicker who cares
No stickers please but I want the marketing money…so…we’ll use the intel chime at boot-up to formally anounce the new machine. We’ll also ship it as the boot up chime on every Mac that actually has intel inside. It will be our little bit of Apple humor.
Macs were made in the past that had a “PowerPC” logo lazer etched or something on the case… Granted, these were beige Performas and PowerMacs, and they were before Steve’s comeback at Apple. Since Steve’s return (with Ives) there have been no mention of “PowerPC” on any Mac.
Having said all this, anyone who knows anything about Apple will know immediately that there will be *ZERO* Intel Inside stickers or anything of the sort on the outside of any Mac. It’ll be exactly the same as things are now, in terms of exterior styling. Apple isn’t paid off easily like HP or Dull, not in these times of prosperity. One sticker on the box next to the Mac OS X/USB/Firewire etc. logos might be possible. Other than that, nothing, no mention.
–mAc
I didnt notice the IBM Logo on the casing of my G5
You might not have seen an IBM logo, But I’ve seen the PowerPC logo on many Mac’s
intel pentiums are ok is no big deal.
is the samething only faster