Video: Steve Jobs meets Cupertino City Council

“If you haven’t seen the video of Steve Jobs addressing Cupertino City Council the other night, it’s worth checking out. The really interesting thing about it is the way his performance contrasts with his Macworld keynote speeches. Gone is the polished showman. There’s no slick slideshow or whooping audience (in fact there’s barely an audience at all). And Jobs seems much more nervous talking to the Council members than he does addressing the world’s media at Macworld,” Kenny writes for Mac Vista.

“Note the way he shuffles, scratches and adjusts his glasses. He appears to be almost humble. But is it for real, or another example of Jobs’ supreme communication skills? Among the many things Jobs is good at is talking to an audience. He’s an expert at adjusting his pitch to suit the recipient of his message in order to ensure he gets what he wants. And I think this is what he is doing here,” Kenny writes.

Full article here.

MacDailyNews Take: The maestro plays ’em like a fiddle.

Advertisements:
Get the new iMac with Intel Core Duo for as low as $31 A MONTH with Free shipping!
Get the MacBook Pro with Intel Core Duo for as low as $47 A MONTH with Free Shipping!
Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
Connect iPod to your television set with the iPod AV Cable. Just $19.
iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.

Related articles:
Transcript: Apple CEO Steve Jobs addresses the Cupertino City Council – April 20, 2006
Apple CEO Steve Jobs plans new 50-acre campus in California – April 19, 2006

43 Comments

  1. so, MDN is keeping all the ad formats and adding the InteliTXT.
    i thought they were asking us so they don’t want to use all formats!!??
    i know, i know if I don’t like it i don’t have to come here but i thought that was the idea behind asking us what do we prefer!

    thanks

  2. Good news for Cupertino, I think. I noticed the way he kept bringing up the fact that this was so much more expensive and how he could have gone else ware. Could this mean that there will be issues with the land and how he wants to combined them?

  3. When addressing politicians it is critical to appear humble and deferential. This gives the politician the feeling of superior benevolence and gracious generosity. This video is an example of psychologically massaging your audience.

  4. Could this mean that there will be issues with the land and how he wants to combined them?

    Jobs was gently reminding them that, although they own the land, Apple can still move elsewhere, where governmental regulation may not be so restrictive.

    Jobs wants this project, but he won’t put up with any petty impediments from City/County/or environmental agencies. Notice the reference to Apple being Cupertino’s largest property tax payer and subtle reference to tearing down “inefficient” (translated to low property tax base) buildings in favor of a new “efficient” (translated to higher tax base) building.

    Notice also how he didn’t mention that Apple will be vacating several other buildings throughout town.

    Polticians are so predictable. They are/can be more star struck than the average citizen. It looked like a love fest at the end.

  5. Steve Jobs promises increasing tax revenues and politicians see government programs, give-aways, and re-elections.

    “Yes, sir, Mr. Jobs, sir, whatever you say, Mr. Jobs. We are happy to help.”

    “Can I help you move. Mr. Jobs? I have a pick up, you know.”

    “Yes, yes, of course. I think I will be available to help you move that day, Mr. Jobs. Sure, I can reschedule my daughter’s wedding. Thank you, Mr. Jobs. My pleasure, Mr. Jobs.”

  6. But is it for real, or another example of Jobs’ supreme communication skills?

    You do know that he rehearses the keynotes like crazy, right?

    Why one EARTH would he rehearse for this. There you have it.. the difference.

    Analysis of this regarding him being ‘nervous’ is f****g retarded.

  7. Apple haters have this fascination with sh*t… I guess they spend their day imagining all sorts of gross things like that.

    While Apple fans are discussing about the company, its CEO, their computers, software and other electronic gadgets, the Apple haters like to talk about dumps, sh*t and other related fecal matters.

    Seriously, who always brings this topic first?

  8. I saw this the other day… he is a master communicator. Humble Steve, yea right. My brother is in the AV biz, was in the room with Steve and eventually his handler. The handler was late, my brother had the nerve to talk to Steve in the mean time, not good. The handler gave my brother a hard time later. I love Steve’s company, and my brother’s experience was a few years ago, pre-cancer Steve, maybe he’s changed.

  9. Here’s a 2-cent question, MDN.

    Did you know, when 3rd party software is employed to block your advertising, it also blocks your Magic Word anti-comment-spam mechanism??

    If you don’t get rid of the ads, then you will not have a commenting audience spicing things up, which, I’m sure is one of the big draws to this site.

    NO COMMENTS = MDN Ghost town… just has been already said.

    Now you’ll know the whys and wherefores before it happens.

    (3rd party software= Saft/SafariStand/PithHelmet,etc. I had to disable all that stuff just to have the ability to make this comment. How many times are people going to do that?)

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.