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Apple Retail Store windows ‘smashed’ with new iPod Hi-Fi marketing campaign (with photo)
Monday, March 13, 2006 - 01:50 PM EDT

"I just happened to stop by the Apple Store to lust...whoops, I mean...covet....umm, no......I mean....ADMIRE the MacBook Pro," Scott Hodge writes in his blog. "As I was crossing Michigan Avenue [Chicago] I almost walked right into a taxi when I saw this [image on left]."

"Turns out to be some clever marketing for the new iPod Hi-Fi," Hodge reports.

Full article with more photos here.

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Related articles:
Chicago Tribune writer: 'Don't be duped' by Apple's iPod Hi-Fi - March 13, 2006
Time Magazine's Gadget of the Week: Apple iPod Hi-Fi - March 13, 2006
CNET: Apple iPod Hi-Fi is a 'box of delights' - March 09, 2006
Detroit Free Press: Apple's new iPod Hi-Fi delivers 'powerful, room-filling sound; mighty tempting' - March 07, 2006
PC Magazine Editor's Choice: Apple iPod Hi-Fi 'this one's a winner' (4.5 stars out of 5) - March 04, 2006
Review: Apple iPod Hi-Fi - March 03, 2006
The Inquirer reports on attack of Apple cultists, blames MacDailyNews for inciting 'email fatwa' - March 03, 2006
CSFB: Apple iPod Hi-Fi a harbinger of things to come - March 02, 2006
Inquirer writer: Apple Mac, iPod users are gullible saps - March 02, 2006
Apple iPod Hi-Fi photos from all angles - March 01, 2006
Videos of Steve Jobs introducing Mac mini, iPod Hi-Fi - March 01, 2006
Apple debuts iPod Hi-Fi speaker system, leather cases for 5G iPod, iPod nano - February 28, 2006

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Reader Feedback: ( = registered)

Mar 13, 06 - 03:02 pm Comment from: war

I saw them setting up that window on my lunch hour the other week. It's neat but not really all that impressive from a merchandising standpoint.

Mar 13, 06 - 03:05 pm Comment from: davida

Geez, talk about 'marketing impact'.

Mar 13, 06 - 03:07 pm Comment from: bjh

I just hope that the illusion doesn't become the reality ! Otherwise someone will be busy sweeping up...

Mar 13, 06 - 03:08 pm Comment from: PacMac

It is really the all-seeing eye of Steve Jobs.

Mar 13, 06 - 03:14 pm Comment from: BuriedCaesar

Same thing at the new Apple Store in Dallas Northpark Center - was on display at the March 4 Grand Opening. Made some heads turn there, too.

Mar 13, 06 - 03:22 pm Comment from: iMaki

My guess is that upon sighting a butt-ugly HiFi in the store, a terrified iMac crashed through the window like a bat out of hell, out the mall, and down the street shrieking at the top of its lungs. The HiFi has no business having an Apple logo on it.

Mar 13, 06 - 03:42 pm Comment from: David

It is more like the minute they learned of the ridiculously short battery life of the new laptops he commited windowcide.

Mar 13, 06 - 03:48 pm Comment from: Turd Ferguson

Yea, they had that setup at the Apple store in South Park mall in Charlotte, NC...

And some a-hole was blaring Red Hot Chili Peppers out of one of those things....needless to say it was pretty loud.

Mar 13, 06 - 03:58 pm Comment from: nittany4

that thing is ugly and expensive and not practical

but it sounds great!

Mar 13, 06 - 04:04 pm Comment from: sputnik

Or maybe now that they're on intels, we can really see that OSX is like broken Windows...

Okay, just kidding. And I'm not sputnik.

Mar 13, 06 - 04:15 pm Comment from: windowcide?

I think the word is defenestration.

Mar 13, 06 - 05:35 pm Comment from: The iPod Hi-Fi

murdered my mother. that's why i hate it. plus i love a good bandwagon.

Mar 13, 06 - 07:03 pm Comment from: Candyman

Only Chris Gorogs head could make a hole that big.

Mar 13, 06 - 07:24 pm Comment from: zato

Somebody probably tossed that 14 lb beast back to Apple after hearing it didn't sound any better at home.

Mar 13, 06 - 09:55 pm Comment from: Fuzzy Bo

Meh! We all *know* Windows is broken!

Mar 14, 06 - 12:53 am Comment from: FUDsucker Proxy

His first name was Sauron before he changed it to Steve.

Mar 15, 06 - 02:13 am Comment from: MacDude

Actually that's a REAL broken window, somebody took their iPod HiFi home, found out it sounded like Krapp, tried to return it and Apple refused.

The result is what you see.

True story, or will be.

You decide.

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