“Apple’s iPod profoundly changed the way people experience music. What will it do for television? The industry was intrigued by Wednesday’s announcement that episodes of the hit ABC shows ‘Desperate Housewives’ and ‘Lost’ will be available for Apple’s new video iPod. Episodes will go on sale for $1.99 on iTunes the day after they are broadcast,” David Bauder reports for The Associated Press.
“The network’s affiliates were not told the deal was in the works before Wednesday, and they’re the people most likely to be concerned about its effect. Now the iPod will join digital video recorders and DVDs as another way of seeing TV programs other than their regularly scheduled times on the ABC stations,” Bauder reports. “Leon Long, chairman of ABC’s affiliate board and general manager of WLOX-TV in Biloxi, Miss., wasn’t worried. He said if viewers have the choice of watching ‘Desperate Housewives’ on wide-screen television or a two-inch iPod screen, they will almost certainly watch it on television. The iPod option will likely be attractive to people who missed an episode and want to keep up with the story, he said.”
Full article here.
Advertisements:
The New iPod with Video. The ultimate music + video experience on the go. Buy it now at the Apple Store. From $299. Free shipping.
The New iMac G5 – Built-in iSight camera and remote control with Front Row media experience. From $1299. Free shipping.
Sheesh, don’t tell Mr. Long that iPods can play the episodes not just on their screens, but on any other screens, too. Or that iTunes plays the shows without the need for an iPod at all.
Just a note that the new iPods can display audio and video on any TV or other video device using a US$19.99 Apple iPod AV Cable or S-video cable. An Apple iPod Universal Dock ($39.99) plus an Apple Remote ($19.99, included free with the new iMac G5) are a nice solution for using your iPod to play video on any size screen. You can also use Apple’s $19.99 VGA Display Adapter to connect the mini-VGA port on many Mac models to any VGA-equipped monitor or external projector for video-mirroring. The VGA cable plugs into the VGA video-out port built into your Mac. Or use Apple’s Apple Video Adapter to connect the mini-VGA video output port on your Mac to any S-video or Composite enabled device (TV, VCR, or overhead projector’s S-Video or RCA (composite) cable).
Related articles:
Podfather: iPod porn is going to be huge – October 14, 2005
Cringely on Apple video experiment, future 802.11n Apple Video Express, Sony TVs in Apple stores – October 14, 2005
Using QuickTime Pro to create videos for playback in new Apple iPods – October 13, 2005
Apple’s new iMac G5, iTunes 6, iPod video designed to bait Hollywood – October 13, 2005
Apple video iPod+iTunes could create mass audience for video on the go, despite studios’ misgivings – October 13, 2005
Watching episode of ABC’s ‘Lost’ on 2.5-inch iPod screen surprisingly compelling – October 13, 2005
Analyst: Apple has just produced ‘the tipping point’ for entertainment content – October 13, 2005
Fortune: With video iPod, iTunes 6, iMac G5 and Front Row, Apple ready for ‘a good holiday season’ – October 13, 2005
Analyst: Unlike Microsoft, Apple has the advantage by not licensing their technology – October 13, 2005
BusinessWeek: Microsoft fumbles while Apple turns the needlessly complex into the beautifully simple – October 13, 2005
Video report: Apple CEO Steve Jobs discusses new iPod, iMac and earnings report – October 13, 2005
NBC TV shows up next for Apple’s iTunes? – October 13, 2005
Analyst: Real and Microsoft deal ‘doesn’t change the dynamics for Apple in any way, shape or form’ – October 12, 2005
Apple’s video play likely to unsettle movie, TV, advertising and retail markets for years to come – October 12, 2005
Analyst: ‘media companies will call Apple to strike deals, Front Row is Media Center done right’ – October 12, 2005
Analyst: Apple rewriting media distribution rules, more people will consider switching to Mac now – October 12, 2005
Apple and Disney usher in new media era – October 12, 2005
Apple posts QuickTime of ‘One More Thing’ special media event – October 12, 2005
Apple’s Front Row with Apple Remote and iMac G5: media center done right – October 12, 2005
Apple introduces new thinner iMac G5 with built-in iSight video camera, ‘Front Row’ media experience – October 12, 2005
Apple releases iTunes 6 with 2,000 music videos, Pixar short films & hit TV shows for $1.99 – October 12, 2005
Apple unveils new 5th generation iPod, now plays music, photos, and video – October 12, 2005
Uh…quick note, MDN: Comparing “Lost” at 320 x 240 stretched to TV resolution with watching the same program at 720p on a 40″ HD-TV is like comparing 64Kbps WMA with 128Kbps AAC. Heck, comparing it with watching it in standard-def is like comparing it 96Kbps WMA with 128Kbps AAC.
Yeah, we know–you don’t have to watch it on the little iPod screen, you can watch it on your TV. But don’t sit there and try to convince people that it’s “Just as good.” It isn’t.
Dear MDN, i
in case you haven’t tried it yet, you can’t watch one of these 320×240 clips on anything larger than an iPod if you actually want to see what is going on. This resolution is terriblly pixilated on Full screen mode, and I can’t imagine it looking any better on a 32″ TV.
Until Apple offers better resolution (640×480 minimum,) we are stuck watching on the tiny iPod screen.
MDN didn’t say the quality was “just as good” anywhere. I think MDN merely means to remind that the material isn’t confined to the iPod’s small screen, as many seem to think.
They didn’t say it, but they are implying that it’s a viable solution. “Just buy the cable and the dock and you can watch it on any size screen.”
Let’s be honest here, video this size is useless for televsions or full screen display.
very nice. I can see the evolution of real digital age. so ipod video will be alternative way of Tivo for mobile?
so I expect that I will watch TV news, special stuff as well as TV shows. now TV shows screen qaulity is not really stunning but it will be better soon.
An episode of Lost took 7 minutes to download with earthlink DSL. I’d gladly wait twice as long for a usuable clip.
Until this happens, I can’t see the point in buying any more videos. I love the idea though… I’m not asking for high def or DVD quality, just give us something usable.
I know, I know… baby steps!
how does the new iPod deal with video that is larger than 320×240? Does it scale down the material – or does it crop it…realtime? Just wondering since H.264 is very scalable – and no sane person wants to swap video material at 320×240…unless its stuff like a private memo etc.
I’m watching Desperate Housewives full screen on a 19″ LCD monitor and it isn’t as bad as some forks around here make it out to be. It’s very watchable and I bet Apple will up the quality even more after the “test period” transitions into the serious business stage..
Menno, video larger than 320×240 has to be scaled down and saved to 320×240 before transferring to the iPod. You can do this with quicktime pro.
Full Screen Watcher: Wow, if you think that full screen is acceptable, well then, I guess you are easily impressed. I personally do not like seeing noticeable pixels and fuzz.
I haven’t actually seen Apple’s implementation, but I’ve downloaded plenty of torrent videos at a similar resolution and they played back better than I expected on a 50″ widescreen. It was certainly watchable. I expect Apple’s codec to be cleaner and the audio much improved. It certainly is no HDTV and maybe I’m used to crappy cable reception, but I think for many people this will be just as good as a regular TV experience.
I’m sure it will improve with processor speeds improve and bandwidth increases, but for a 1.0 release I think Apple has a very compelling architecture. The iPod can process MPEG4 (not h.264) at a better esolution and that’s because h.264 is very processor-intensive. H.264 is also much faster to download and it’s the download speed that concerned SJ the most.
Be careful what you wish for. High res won’t play reliably on the iPod’s little processor and will take much longer to download and that would ruin the experience, woulddn’t it?
“Sheesh, don’t tell Mr. Long that iPods can play the episodes not just on their screens, but on any other screens, too. Or that iTunes plays the shows without the need for an iPod at all.”
Yeah, but I just bought a new 65″ HD set with 1080p, and while I think the local ABC affiliate broadcasts at 720i, it’s still positively a lot sharper than the 320×240 on the iTMS downloads…
Even my TiVo, which down-records to 525 line NTSC, is still higher res, and it holds 240 hours worth of programming.
Does this mean I would not buy them… Well, no, and in fact, I alredy have bought two episode of lost from last season just t osee what all the hype is about… Not sure I will buy anymore since the show didn’t really get me hooked, but that’s not the point.
And will this hamper my buying the new iPod? Not at all… I have a nano which has satisfied my needs perfectly (and it has a couel scratches, but hardly noticable)
Wow.. someone actually calling MDN on their sunny-side-up lies of omission! This place gets better all the time.
Watching 320×240 video at “full screen” or on a TV monitor is going to look bad. I have not seen the iPod do this yet (I don’t think anyone actually has?) but I work with a lot of digital video and even big pieces of hardware that stretch small video to fit large screens do a pretty poor job. You can’t invent data where there was none.
If I pay $1.99 for a music video, do I have any way of extracting just the audio out of it for a playlist? If I buy a song I can do what I want with it, why shouldn’t I have the same access to the song playing during a video?!?!
I know it’s off subject but, oh well…
I downloaded and played an episode of “Lost” on the first night just to do the research for my Apple investing. The quality on my 20″ LCD monitor in full screen was acceptable. Certainly, it was no worse than standard TV and probably better. The sound was excellent. It downloaded in less than 10 minutes over a cable modem. For a first iteration it’s “good enough”. How well does WMV do this operation (after you’ve spent an hour downloading software and configuring it)?
Crouching tiger says:
“If I pay $1.99 for a music video, do I have any way of extracting just the audio out of it for a playlist? If I buy a song I can do what I want with it, why shouldn’t I have the same access to the song playing during a video?!?!”
1. No. 2. Because you are not buying an AAC audio file, you are buying an MPEG-4 video file. hence the name music VIDEO.
Zake, Since when have we ever settled with “Good Enough” from Apple?
Yes, you can see it at full screen, but it is certainly not “good enough.” It is distorted, pixelated, and un-natural looking. Not even near standard definition television quality unless you shrink it down to well, iPod size. Standard television has twice the resolution of these files, so don’t try and say they are the same.
it is important to note the difference between what a tech-savy person will define as watch-able, and what the mass market will define as watch-able.
This is like everyone saying that the iMac G5 would never sell because its graphics card wasn’t of the highest end…. well it sold, buddy, it sold.
PC Apologist,
You don’t need an iPod to see what it looks like. Just download a video off iTunes Music Store and play it full screen in iTunes 6.
It looks “OK” on my 23″ monitor. “OK,” meaning watchable. Of course, I understand what the source is and it is impressive.
Remember, we’re at the cutting edge here and there are many factors to consider. I’m sure Disney doesn’t want too high a quality sold by Apple. Apple also wants the downloads to take a reasonable amount of time. H.264 can look pristine – it’s just a matter of how long you want to wait and how much the content providers will allow Apple.
And as I always say, if you don’t like it, then don’t buy it. Apple isn’t putting a gun to anyone’s head.
Besides, nobody but a moron is going to think that a 320×240 video will look as good on a 65″ HDTV as a 720p broadcast. I don’t recall Apple ever claiming that they would either.
Besides, anyone that can afford such a TV wouldn’t be trying to use an iPod for that purpose anyway…
hey crouching tiger…audio hijack pro…google it.
Has anyone else noticed the exorbitant pricing of the accessories – such as cables – that Apple is charging?
$19.99 for an iPod AV cable – love to know the margins on that one.
$19.99 for the VGA adaptor. Same again. Margins is where the $$ is.
I think the video iPods should have included the AV cable, but I guess this is “how they get you isn’t it”.
There is a way to extract audio from a video file though. If you have QT pro, just export Sound to AIFF.
I have an iPod AV cable. Wow…way too expensive. But I wanted it so that I can take my pictures on my iPod from my trips and then show to my friends at their houses by plugging it into their TV.
This is one thing about Apple. All their Accessories are dang expensive!
I don’t know what’s different but I’ve downloaded and watched episodes of Lost at full screen on my 23″ monitor and it looked fine… probably VHS quality. Not great but not “unwatchable” like some people are claiming.
Steve Jobs on Stage,
“This is the year of Hi-DEf and we’ve got a lot of insanely great things for you. We are going to ask you to pay $1.99 for video content that you can get for free on televsion. You can’t really watch it on your tv or on your computer monitior, but the great thing about this is that this video content downloads really fast because it is about half the resolution and quality that you could see it on TV for free…. Isn’t this cool?”
Back to the TV Exec’s – Many people will be watching what will happen to the ratings of the TV shows posted on ITMS, (or should that be ITM&VS;.) They all want to see if the ratings go down, presumably as a result of viewers downloading the episodes rather than watching them on the TV with all the commercials. My guess is that they will go up as a result of the exposer to new viewers. If that happens, expect the other networks (including the SiFi channel hopefully) to beat a path to Apple’s door.
As far as the low resolution is concerned, I downloaded a couple of Pixar films for my PowerBook, not an iPod that I don’t own. I was disappointed at the quality at low res. Mike was right, “I’d gladly wait twice as long for a usuable clip.” iTunes could be set to scale down the larger resolution when transferring it over to an iPod.
Everyone who’s blaming apple for the crappy resolution, might want to re-direct their anger. My guess it’s the TV execs who don’t want the higher resolution files floating around. This would cut into their DVD sales, lost on-air viewership, etc.
I’m sure apple would love to be able to do this, and I’m sure this is the “big test” to see if video will take off. If it does, I’m sure we are going to start seeing larger content and most likely increased prices for DVD quality shows.
-My 2¢
the above post is dead on
Kind of inconsistent for a company to sell high-end HD content creation tools, to then sell media (tv shows) in low-end, less that standard definition quality. Next year, Movie Studios are going to distribute HD content via download sites, hopefully Apple will be doing the same by then.
“[…] I expect Apple’s codec to be cleaner and the audio much improved.”
As an aside, there was a fun story several years ago, about the time TVs started broadcasting in stereo and surround-sound.
It seems a group of psychologists working for a market research company showed people the exact same picture on two TVs which were identical except that one TV had stereo sound and the other had mono sound.
The viewers all stated that the TV with the stereo sound had a “Better Picture.”
So here’s the test: Put your purchased video on the TV. Turn off the sound. Now tell me if it’s still watchable.
So this is probably about the same quality as VHS. Does anyone have the figures for how many VHS movies are still sold today?
I for one would would be very happy with a slice of this lo-fi pie;)
After all, people will pay that for a ringtone!
320×240 is perfect for the content at present, however as the content evolves……
“After all, people will pay that for a ringtone!”
EXACTLY!!!!
People spend sometimes more than 3 dollars for a song of very low quality to play on their cell phone. They could easily get a song of much higher quality for less money (99 cents on iTunes, for example)… yet ring tones still sell like hot cakes.