Apple is planning a long-awaited push into generative artificial intelligence (GenIA), the fruits of which are expected to be revealed at its annual Worldwide Developers Conference in June.
“We are making significant investments in the space,” Chief Financial Officer Luca Maestri told Bloomberg Television’s Emily Chang. “We believe we are well-positioned.”
In Apple’s conference call with analysts on Thursday, CEO Tim Cook similarly stated, “I think AI, Generative AI and AI, both are big opportunities for us across our products. And we’ll talk more about it in the coming weeks. I think there are numerous ways there that are great for us. And we think that we’re well-positioned.”
Mark Gurman for Bloomberg News:
A lack of innovative new devices has contributed to slow sales at Apple, but the company looks to begin rectifying that on May 7. That’s when it plans to unveil new iPads — the first updates to its tablet line in 1 1/2 years.
The Cupertino, California-based company also is planning a long-awaited push into generative artificial intelligence. In June, Chief Executive Officer Tim Cook is expected to lay out Apple’s AI strategy at its annual Worldwide Developers Conference.
Cook said Thursday that Apple will stand out from its AI rivals by tightly integrating hardware and software, using in-house chips, and making privacy and security a priority…
Apple is planning to release its first Macs with M4 processors later this year, adding a fresh focus on AI capabilities, Bloomberg News has reported.
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
MacDailyNews Take: In his opening remarks during Thursday’s conference call, Cook said, “We continue to feel very bullish about our opportunity in Generative AI. We are making significant investments, and we’re looking forward to sharing some very exciting things with our customers soon. We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software and services integration, groundbreaking Apple’s silicon, with our industry-leading neural engines and our unwavering focus on privacy, which underpins everything we create.”
Cook, when answering an analyst’s question, followed up, “I don’t want to get in front of our announcements, obviously. I would just say that we see Generative AI as a very key opportunity across our products. And we believe that we have advantages that set us apart there.”
Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
AI locally on the device may keep SkyNet from taking over the world. Another good iPhone selling point LOL.
They also said that Capex associated with AI would remain roughly the same, suggesting they don’t need to make major, new investments in cloud computing data centers and the associated energy requirements to keep them cool.
It seems to me the point of their AI approach is to retain existing users, convert new users and bring about a virtuous new device purchasing super cycle across all their OS platforms. Works for me.
I’ll be extremely interested to see if they have other associated new services that they intend to monetize along with it.
The signaling of confidence was quite emphatic. We are all expecting something big and juicy, now.
Don’t read too much into their emphatic confidence at this point.
Everything the new apple has been confident about thus far seems to be rather ho hum.
The ai innovations/integrations need to make lives easier rather than be me too ai for the sake of ai.
If i ask siri today to give me a great vegetable soup recipe i receive a web link.
Well, i could just search the web myself.
If you follow their earnings and listened on the call and to the questions afterwards, you would read quite a bit into their emphatic confidence. Good analysis https://techcrunch.com/2024/05/03/three-things-we-learned-about-apples-ai-plans-from-its-earnings/
I am fairly cynical about AI hype, btw. Lotta investment, not a lot of ROI anytime soon. Silicon Valley is notorious for throwing money at an opportunity and hoping something sticks.
All speculation and agree I would not read too much into it. We heard and read for years all the wonderful things in the “pipeline” that turned out false, dry all along…
Siri is one the the “tools” that makes Apple just seem distracted. Starting from dumb, Maps experienced successful reeducation. Siri apparently was a DEI hire.
Dei should die.