“In the last few weeks, we’ve seen/learned about: The go-ahead for Apple’s $400 million purchase of Shazam, which gives Apple access to unrivaled music taste analytics data. The $600 million Dialog Semi deal, which gives the company an edge on wireless power,” Evans writes. “Apple’s Spektral deal — this closed quietly last year. We just learned about it. Why now? Apple’s acquisition of hot music analytics startup Asaii. How Apple CEO Tim Cook recently visited another hugely hot analytics startup, Bytedance.”
Evans writes, “That’s a heap of acquisitions/potential acquisitions spanning music, entertainment, data analytics, power management (and more), and machine imaging.”
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MacDailyNews Take: Evans is right, Apple’s recent spate of acquisitions boil down to the company’s quest to improve their data analysis capabilities with a focus on personalization and to do so securely via differential privacy, unlike rivals.