“There is significant interest in noise cancellation functionality, noted Tim Bajarin, president of Creative Strategies,” Mello Jr. writes. “‘A premium version of AirPods that includes that feature would be valuable to users,’ Bajarin told TechNewsWorld… Apple also has been considering the addition of biometric sensors to the pods as a way of expanding its health-related hardware beyond the Apple Watch, Bloomberg reported. The new AirPods are expected to cost more than the current $159 model, which reportedly will be refreshed later this year with a new chip and hands-free Siri activation.”
“Apple’s planned introduction of new audio products next year reflects an expanded role for audio in the company’s future,” Mello Jr. writes. “‘It reinforces Apple’s commitment to a broader strategy in which audio plays a more important role in their hardware and software ecosystems,’ Creative Strategies’ Bajarin said.”
Read more in the full article here.
They will use Apple branding and be a higher-end alternative to the company’s Beats line. – Mark Gurman, Bloomberg, June 25, 2018
It’s very telling that Apple seems to plan on reserving the Apple brand for their higher-end audio products (see also: HomePod). Beats’ well-deserved poor reputation for sound quality must be tough to overcome.
Apple to launch high-end AirPods, over-ear headphones in 2019 – June 25, 2018