Apple has debuted a new TV ad of U.S. broadcast and cable TV.

The commercial, called “Studio in your Pocket,” is for iPhone X and focuses on Portrait Lighting.

The music featured in the spot is “La Fête Noire” by Flavien Berger.

Direct link to video via YouTube here.

MacDailyNews Take: Another good ad. As we wrote last month:

[This ad is] well-targeted since, anecdotally, one of the features that Android settlers we’ve met lust over the most is Portrait mode. It’s been a lust-worthy feature for the poor souls since we updated to iOS 10.1 on our iPhone 7 Plus units over a year and a half ago!

Apple targets Android switchers with two new iPhone ads – April 23, 2018