Apple debuts new TV ad for iPhone X: ‘Studio in your Pocket’

Apple has debuted a new TV ad of U.S. broadcast and cable TV.

The commercial, called “Studio in your Pocket,” is for iPhone X and focuses on Portrait Lighting.

The music featured in the spot is “La Fête Noire” by Flavien Berger.

Direct link to video via YouTube here.

MacDailyNews Take: Another good ad. As we wrote last month:

[This ad is] well-targeted since, anecdotally, one of the features that Android settlers we’ve met lust over the most is Portrait mode. It’s been a lust-worthy feature for the poor souls since we updated to iOS 10.1 on our iPhone 7 Plus units over a year and a half ago!

Apple targets Android switchers with two new iPhone ads – April 23, 2018


  1. Insert applecynic comment about some kind of irrelevant nonsense about how Apple is failing or something. Interns, TTK! It’s only Wednesday, but you know… who cares when you’re a lifecycnic like Applecynic!

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