“In the patent filing, Apple notes that display driver circuitry in displays such as those on its smart watches is used to apply control signals to an array of pixels that generally have rectangular shapes,” Sellers reports. “However, rectangular pixel arrays won’t fit efficiently within a device having a circular shape. Circular displays can have bottleneck regions in which signal lines become crowded, leading to inefficient use of display area. Apple says it would be desirable to be able to provide improved displays such as circular displays or other displays with curved edges.”
“Of course, Apple files for — and is granted — lots of patents by the U.S. Patent & Trademark Office,” Sellers notes. “Many are for inventions that never see the light of day.”
Read more in the full article here.
MacDailyNews Take: Nah.
Square displays allow you to do round watch faces, but round watches do not accommodate rectangles or data that’s best presented in rectangles very well. – MacDailyNews, March 12, 2018
As if the very first question Apple asked themselves in designing the Apple Watch wasn’t “should it be round or square?” No, Apple just chose square without any consideration at all in a reckless act of industrial design neglect. Because this is how Apple works, they never carefully consider anything during the design of their products. Jony Ive just assigns new category products to the newest intern and that’s how it all gets done at Apple Inc.
“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” — Steve Jobs
The majority of consumers today think they want a round-faced smartwatch because the majority of wristwatches through history have been round since basically all they have done/continue to do is to tell time and, ta-da, most clocks are round. Obviously, Apple Watch is much more that just a clock. Consumers thought they needed a beard of plastic keys on their phones and floppy drives in their computers, too. Because that’s all they knew. And then, somehow, they learned to Think Different™.
Just because “this is the way it’s always been done,” doesn’t make continuing to do so valid.
“If I had asked people what they wanted, they would have said faster horses.” — Henry Ford
And, of course, Apple is renowned for bowing to consumer pressure to rush ill-considered designs to market. Happens all the time. That’s why Apple had large screen iPhones on the market so early instead of at least two years late (they didn’t release larger phones until they could do them right). And why they released that Apple netbook. And why they make $49 feature phones for third world countries in an empty quest for market share, too.
“Android watch makers [still have to] figure out they need to make square displays (lists are square, not round, and lists dominate smartwatch uses)…” — MacDailyNews, August 14, 2015
“Round is wrong.” — MacDailyNews, September 9, 2015
If Apple ever does release a round Apple Watch, it will be because they thought of something new that required it to be round, not because of consumers’ ingrained behaviors, misperceptions, or pressure. — MacDailyNews, September 27, 2015
The time is now for a ‘style over substance’ year for Apple Watch – March 12, 2018
Why the next Apple Watch will be round, not square, or something – September 27, 2015
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]