“Apple Inc. is ready to take on Amazon.com Inc. in the digital book market again, years after regulators forced the iPhone maker to back down from an earlier effort to challenge the e-commerce giant’s lead,” Mark Gurman reports for Bloomberg. Apple is working on a redesigned version of its iBooks e-book reading application for iPhones and iPads and has hired an executive from Amazon to help.””

“The new app, due to be released in coming months, will include a simpler interface that better highlights books currently being read and a redesigned digital book store that looks more like the new App Store launched last year, according to people familiar with its development,” Gurman reports. “Apple released an early version of its iOS 11.3 mobile operating system update to developers on Wednesday, providing a hint that the new e-books app is on the way. The app is now simply called ‘Books,’ rather than ‘iBooks,’ according to the update.”

U.S. ebook sales market share Oct 2015 - Feb 2017

(graphic: Bloomberg)

MacDailyNews Take: BTW, from the “Told Ya So” file:

Killing real competition for the appearance of competition is just plain stupid. – MacDailyNews, June 2, 2013

 
“This will be the biggest upgrade to Apple’s e-book service in several years and provides renewed competition in a market that Amazon has dominated,” Gurman reports. “Apple recently tapped a new executive to lead the revived Books effort. In December, it hired Kashif Zafar, a senior vice president from Audible, Amazon’s audio books business. Before that, Zafar was a content vice president at Barnes & Noble’s Nook e-reader division, according to his LinkedIn profile.”

Read more in the full article here.

MacDailyNews Take: There’s much room for improvement on Apple’s ebooks front!

SEE ALSO:
U.S. Supreme Court rejects Apple appeal over $450 million e-book case – March 7, 2016
In amicus brief, Authors Guild, ABA, B&N back Apple; urge U.S. Supreme Court to overturn ebooks verdict – December 3, 2015
Why Apple thinks they can win their e-book antitrust case at the Supreme Court – November 3, 2015
Why Apple took its ebook antitrust battle to the U.S. Supreme Court – October 30, 2015
Apple asks U.S. Supreme Court to toss e-books antitrust decision – October 29, 2015
U.S. federal puppet Denise Cote says Apple e-books antitrust monitor’s term to end – October 13, 2015
U.S. DOJ says Apple e-books antitrust monitor no longer necessary – October 13, 2015
Apple is its ‘own worst enemy,’ U.S. antitrust monitor Bromwich claims – October 6, 2015
WSJ: U.S. Supreme Court should strike down the risible antitrust campaign against Apple – July 1, 2015
Apple is headed to the Supreme Court over e-book antitrust case? – June 30, 2015
Apple loses appeal in e-book price-fixing case – June 30, 2015