“It didn’t take long after Apple launched its new flagship iPhone X for some top US wireless carriers to signal a return to the brutal iPhone price war that hurt profit margins last year,” Rachel Gunter writes for Market Realist. “After a fierce price war that ate into profit margins in 2016, top US wireless carriers appeared to have learned their lesson, until Apple showed up with a range of new devices.”

“AT&T couldn’t wait this time for the notorious disruptor T-Mobile to beat it to the punch, so it punched first, announcing a generous iPhone promotion that allows customers to walk away with two new iPhones for the price of one,” Gunter writes. “To counter AT&T’s generous iPhone promotion, T-Mobile, Verizon Communications, and Sprint have come up with their own generous iPhone trade-in offers. Verizon, for instance, is giving up to $300 trade-in credit toward the purchase of the iPhone 8.”

Read more in the full article here.

MacDailyNews Take: Excellent. The more competition, the better!

AT&T fires first shot in iPhone price war with buy-one-get-one-free offer – September 13, 2017