“Coach is a fashion brand that has been making Apple Watch bands since June 2016, which the company has periodically refreshed with new styles, colors, and designs,” Chaim Gartenberg reports for The Verge. “Given that the fall season is fast approaching, it’s only logical that Coach would update its offerings with new fall colors to match your fall ensemble.”

“The new Goldenrod color for the Rexy strap,” Gartenberg reports, “stands out from Coach’s other $150 Apple Watch bands by the simple virtue of having a colorful cartoon dinosaur on it.”

Gartenberg reports, “Coach has offered the strap for a while already, but the new color is a perfect opportunity to remind the world that it a. exists and b. is objectively the best Apple Watch band, full stop.”

Apple Watch Rexy Leather Strap in goldenrod (US$150 by Coach)

Apple Watch Rexy Leather Strap in goldenrod (US$150 by Coach)

Read more in the full article here.

MacDailyNews Take: Coach’s designers were so preoccupied with whether they could, they didn’t stop to think if they should.