“iPhones are a great business,” Mike Murphy writes for Quartz.

“Since its debut a decade ago”,” Murphy writes, “Apple has made as much money as Microsoft — a company against whom it fought for the hearts and minds of computer owners for decades — and Alphabet — who former Apple CEO Steve Jobs launched a ‘thermonuclear war’ against after it launched a competing smartphone operating system—combined.”

“Adjusted for inflation since 2007, Apple has brought in $321.02 billion, and together, Alphabet and Microsoft have brought in a nearly-identical $320.7 billion,” Murphy writes. “Even in nominal terms, Apple’s profits have totaled $307, compared to Alphabet and Microsoft’s $301 billion.”

Read more in the full article here.

MacDailyNews Take: I like our strategy. I like it a lot.

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