“In an exclusive interview, the CEO of Apple talks about artificial intelligence in iPhones and why he doesn’t want to talk about the future,” Nanette Byrnes reports for MIT Technology Review.

“Though Apple is often termed a laggard on AI when compared to companies like Google, Microsoft, and Amazon, Cook argues that machine learning is already well integrated into iPhones,” Byrnes reports. “Cook ticks off a list: image recognition in our photos, for example, or the way Apple Music learns from what we have been listening to and adjusts its recommendations accordingly. Even the iPhone battery lasts longer now because the phone’s power management system uses machine learning to study our usage and adjust accordingly, he says.”

“Cook says the fact that the press doesn’t always give Apple credit for its AI may be due to the fact that Apple only likes to talk about the features of products it is ready to ship, while many others ‘sell futures,'” Byrnes reports. “While he calls AI ‘profound’ and increasingly capable of doing unbelievable things, on matters that require judgment he’s not comfortable with automating the human entirely out of the equation. ‘When technological advancement can go up so exponentially I do think there’s a risk of losing sight of the fact that tech should serve humanity, not the other way around.'”

Read more in the full article here.

MacDailyNews Take: Pretty much all Google and Microsoft do, beyond serving web ads and knocking off Apple operating systems, is “sell futures.”

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