“Apple Inc. acquired artificial intelligence startup Turi Inc. for about $200 million, according to people familiar with the situation, in the latest deal by the iPhone maker to accumulate advanced computing capabilities for its products and services,” Mark Gurman and Sarah McBride report for Bloomberg. “”

“Turi helps developers create and manage software and services that use a form of AI called machine learning. It also has systems that let companies to build recommendation engines, detect fraud, analyze customer usage patterns and better target potential users, according to the Seattle-based startup’s website,” Gurman and McBride report. “Apple could use this to more rapidly integrate the technology with future products.”

“Turi’s technology could feed into Apple’s Siri digital assistant, the person added, and help define new ways computers interact with people,” Gurman and McBride report. “Apple sees its Turi acquisition as a way to better tap into the growing community of AI researchers, said a person familiar with the deal. Apple has been criticized by researchers for being too secretive about its AI work.”

Read more in the full article here.

MacDailyNews Take: Emotient, VocalIQ, Perceptio, and, now, Turi. Siri’s getting smarter. Much smarter!

SEE ALSO:
VocalIQ acquisition hints at how Apple’s Siri plans to win the intelligent assistant war – May 30, 2016
Apple buys Emotient, maker of artificial-intelligence tech that reads emotion by analyzing facial expressions – January 7, 2016
Why did Apple buy a startup whose tech can read emotions via facial recognition? – January 7, 2016
Apple buys artificial intelligence natural language start-up VocalIQ – October 2, 2015
Apple acquires advanced artificial intelligence startup Perceptio – October 5, 2015