“Apple has banned the Rich Kids app from all of its devices to stop swaggering socialites from using it to boast about their lifestyles,” Jessica Duncan reports for The Daily Mail.

“The app was created by Juraj Ivan and Michal Harustiak in October and members were charged just under £1,000 a month to post their photos exclusively,” Duncan reports. “Mr Ivan previously told MailOnline: ‘I was surprised that there is no service or social network for Rich people that is not private. ‘All of the social networks for the rich are closed to the eye of a random user. We think that being rich is boring when nobody sees you.'”

“Members who were invited in the beginning to join the app for free to tempt others included Ukrainian socialite Julia Stakhiva, who boasts she is too beautiful to work – and claims to fly her hairstylist from Moscow to London just so she looks ‘perfect,'” Duncan reports. “Also on the site is Israeli skincare king Dor Bukobza, 25, who brags that his shoes cost more than his friends’ cars. They claimed the price to join was fair as ‘if it was too much, it just isn’t for you.'”

Rich Kids app on Apple iPhone

Rich Kids app on Apple iPhone

Duncan reports, “According to The Times, a source close to Apple has said it was removed because it violated terms and conditions.”

Read more in the full article here.

MacDailyNews Take: Which “terms and conditions” did it violate? Sounds like yet another case of Apple’s lone App Store intern in charge of approvals acting like the “taste police.”

The Rich Kids’ website has posted a statement:

Apple has removed Rich Kids from the App Store. Rich Kids didn’t break any App Store guideline or rule and it was purely a decision of Apple’s App Store Review Team which found the app inappropriate. Rather than let people decide if they like Rich Kids app or not, Apple made this decision for all iPhone users. We are trying to bring Rich Kids back to the App Store. Meanwhile, you can access Rich Kids with our web app optimized for iPhone.

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