“Forget about making a shark look like it’s attacking a diver or faking a David Hasselhoff photobomb,” Ian Paul writes for PCWorld. “In Adobe’s future you’ll be putting words in people’s mouths.”

“During the Adobe Max conference the company showed off eleven experimental projects, dubbed ‘Sneaks,'” Paul writes. “The showcase included a new audio editing feature called Project VoCo, which allows for ‘Photoshopping voiceovers.'”

“VoCo allows you to take a piece of audio and manipulate it in a number of ways just by editing text,” Paul writes. “You can rearrange words to change a sentence, or even insert words that weren’t said in the original recording.”

Read more in the full article here.

MacDailyNews Take: Political ad producers are salivating like St. Bernards.