“Kohl’s has landed a brand new partner to help it win a super-competitive holiday season: Apple,” Phil Wahba reports for Fortune. “In a major step forward in the department store chain’s efforts to build up its activewear and wellness business, Kohl’s will start selling the Apple Watch at 400 of its 1,100 stores on November 15, hoping to drum up shopper traffic and attract more well-heeled customers during the Christmas period and beyond.”

“The announcement comes just a few weeks after Macy’s said it would sell the watch within Apple boutiques at 180 of its stores,” Wahba reports. “But in one key difference, Kohl’s will place the watches in its activewear and wellness sections, rather than with other electronics.”

“For Apple, the Kohl’s partnership is a way to add hundreds more distribution points beyond the city centers that typically house Apple stores, and reach a more modest-income shopper and a wider-ranging clientele,” Wahba reports. “Kohl’s will stock 10 different kinds of Apple Watches.”

Read more in the full article here.

MacDailyNews Take: Boom!

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