“Given the launch, a drop in ASPs makes perfect sense,” Niu writes. “The good news is that Apple expects iPhone ASPs to surge again in the fourth quarter.”
“For the record, Apple just reported iPhone ASPs of $619, which was a sequential improvement of $24,” Niu writes. “This trend is expected to continue into the holiday shopping season, according to CFO Luca Maestri… In the December quarter of 2015, iPhone ASP was $691; Apple is setting expectations that investors could enjoy a hefty jump in ASPs of around $70.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]