“Apple revamped its retail stores last year by removing iPad smart signage and demoting iPod display models to side shelves, and now the company has another move up its sleeves in a push towards simplicity,” Joe Rossignol reports for MacRumors.

“Over the past few months, Apple has removed security tethers from iPhone display models at some of its retail stores, including its Yorkdale location in Toronto, Canada and redesigned Regent Street store in London, England,” Rossignol reports. “MacRumors has learned of at least two other stores in the United Kingdom where the security tethers, which activate audible alarms when disconnected, have been removed, and it appears likely the change will be phased in at other locations.”

Rossignol reports, “The customers who do attempt to steal iPhone display models, if not caught by security or CCTV cameras where installed, will walk away with unusable devices, as Apple will place them into Lost Mode remotely using Find My iPhone.”

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MacDailyNews Take: Courage.