“Apple has recently launched its newest smartwatch, the Apple Watch Series 2,” Andrés Cardenal writes for The Motley Fool. “This revamped Apple Watch model offers significant improvements when it comes to fitness, making it a major competitive threat to Fitbit.”

“Apple has substantially improved its fitness capabilities when it comes to the Apple Watch Series 2,” Cardenal writes. “To begin with, the device includes a built-in GPS, which was lacking in the original Apple Watch. Runners, which are a key market segment in fitness-oriented wearable devices, will clearly appreciate such improvement.”

“Apple Watch Series 2 is also water-resistant up to 50 meters, and it even rejects the water from the speaker after being used under water,” Cardenal writes. “The new activity app allows swimmers to record workouts in both open water and a pool, and it includes sensors that count laps, average lap pace, and estimated calorie burn while swimming.”

Apple Watch Series 2 with built-in GPS and water resistance to 50 meters

Apple Watch Series 2 with built-in GPS and water resistance to 50 meters

“Apple has partnered with Nike to develop Apple Watch Nike+ edition, which comes with unique specially designed sports brands, exclusive Nike watch faces, and the Nike+ Run Club app, which provides run reminders, challenges from friends, and weather-related alerts, among other fitness-oriented features,” Cardenal writes. “If industry demand is transitioning, and consumers are demanding increasingly more functionalities from smartwatches, then Fitbit will be fighting an uphill battle against Apple.”

Read more in the full article here.

MacDailyNews Take: Will our Apple Watch Nike+ units ever arrive?! Come on, “late October,” get here already!