“Laurene Powell Jobs is diving deeper into Hollywood,” Brooks Barnes reports for The New York Times. “Ms. Jobs, already a major investor in the Walt Disney Company and Apple, said on Friday that her firm, Emerson Collective, had taken a substantial minority stake in Anonymous Content, a prominent production and talent management company. Founded in 1999 by Steve Golin, Anonymous has been behind hit television shows like ‘Mr. Robot’ and movies like ‘Spotlight,’ the reigning Academy Award winner for best picture.”

“Financial terms were not disclosed,” Barnes reports. “The investment by Ms. Jobs, the widow of Steven P. Jobs, the Apple co-founder who died five years ago, will give Anonymous the money needed to make programming intended to compel social change — one of Emerson’s primary goals.”

“Ms. Jobs has dabbled in using entertainment to promote causes; in 2013, she backed Davis Guggenheim’s ‘The Dream Is Now,’ a short-form documentary focused on immigration reform,” Barnes reports. “The move puts Anonymous into more direct competition with Participant Media, the current leader in cause-based entertainment.”

Read more in the full article here.

MacDailyNews Take:

It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale. — Jacques Ellul

Laurene Powell Jobs doles out $100 million in bid to remake schools for high tech age – September 16, 2016
How Laurene Powell Jobs plans to reinvent U.S. education – April 5, 2016
Laurene Powell Jobs funds buyout of News Corp’s Amplify education company – November 23, 2015
Laurene Powell Jobs urges passage of ‘Dream Act’ immigration reform bill – April 12, 2013
Laurene Powell Jobs aligns against teachers unions; backs education reform, charter schools, vouchers – May 26, 2012
Laurene Powell Jobs helps change lives, too – October 7, 2011
A clearer picture of Steve Jobs’ thoughts on public education and teacher unions – February 21, 2007
Steve Jobs & Rush Limbaugh agree: U.S. public schools are ‘unionized in the worst possible way’ – February 20, 2007
Apple CEO blasts teacher unions, says US schools are ‘unionized in the worst possible way’ – February 16, 2007