“Apple’s decision to remove the headphone jack from the iPhone 7 has generated its share of controversy to be sure,” Mark Rogowsky writes for Forbes. “But it’s also an illustration of a singular vision at the company (1) Find a pain point (2) Design a fix to eliminate the pain, and (3) Turn a profit doing it.”

“While Phil Schiller called the decision to remove the jack courageous, the reality is that it was pragmatic. Making the Home button offer a virtual press instead of a physical one was a necessary stop on the road to making the button disappear into the screen itself someday and the Taptic Engine makes that possible,” Rogowsky writes. “Apple needs every cubic millimeter of iPhone internals it can find, it knows users waste plenty of time fiddling with headphones, it can use its design and technical skill to fix both.”

“That the removal of the headphone jack is an inconvenience to some (albeit not much of one as a $9 adapter allows the use of existing headphones and one is included free with iPhone 7) is consistent with Apple’s history,” Rogowsky writes. “It pushes forward even in the face of criticism that it’s behaving in a user unfriendly manner.”

Read more in the full article here.

MacDailyNews Take: The “outcry” over Apple removal of the antiquated 3.5mm headphone jack from iPhone 7 and iPhone 7 Plus is shocking in its near total absence. The included adapter and the immense promise of the AirPods seem to have assuaged the expected backlash.

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