The report measures overall satisfaction with smartwatches among customers who purchased a smartwatch device within the past 12 months and examines satisfaction across 11 factors (listed in order of importance): Ease of use, comfort, battery life, phone features, price, strength/durability, display size, styling/appearance, reliability, apps available, and customer service.”
Apple, with a top J.D. Power 5 Power Cycle Rating ranks highest in customer satisfaction (852) with smartwatches and performs particularly well in comfort, styling/appearance and ease of use beating distant second place Samsung (2 Power Cycle Rating, 842, 5 points below average).
The 2016 Smartwatch Device Satisfaction Report is based on responses from 2,696 respondents who purchased a smartwatch within the past 12 months.
Source: J.D. Power
MacDailyNews Take: Total dominance for Apple Watch. With Apple Watch scoring so high, all others are simply below average (as you’d expect from a bunch of stupidwatches) – and all this before watchOS 3 improves the Apple Watch user experience immensely!
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
[Thanks to MacDailyNews Reader “Albert P.” for the heads up.]