“The iPhone SE, though relatively cheap at $399 to $499 in the US, was underwhelming. This was essentially the innards of the iPhone 6S jammed into the body of the now-dated 5S,” Truong writes. “While many were clearly disappointed, Apple saw the device as a way to capture a larger share of the lower-priced smartphone market. The strategy seems to be paying off.”
“According to a June 15 report from Credit Suisse, the market for $500-plus phones is narrowing in recent years, comprising a smaller share of smartphones globally,” Truong writes.
Truong writes, “The iPhone SE is Apple’s ticket to seizing greater market share of cheaper devices. Of smartphones priced at $300 to $500, Apple’s share is projected to grow to 17% globally in 2016 from 8% last year.”
Read more in the full article here.
MacDailyNews Take: Granted, it’s not a Liquidmetal iPhone, but the iPhone SE is actually a gorgeous (might we say the most gorgeous?) iPhone, packed full of modern tech. It’s hardly “boring” or “lackluster.”