“Apple Inc.’s new artificial-intelligence capabilities may help it protect its software and services businesses from incursions by Alphabet Inc.’s Google — and cut the internet giant out of lucrative search roles on its devices,” Jack Clark and Alex Webb report for Bloomberg. “By developing homegrown AI-powered services for its iOS operating system, Apple can offer alternatives that benefit from being pre-installed on its devices. The new Siri search features for its Mac computers use Microsoft Corp.’s Bing search engine, rather than Google, when querying the web. And many of the answers Siri gives to users’ voice-based questions come from Apple’s own searches done inside apps installed on its gadgets.”

“‘Consumers prefer voice when it comes to looking up quick things,’ said Julie Ask, an analyst at Forrester Research. ‘It just becomes the easier way of people searching.’ ‘I was with my nephews over the weekend and they don’t know anything but to hit the button and talk to their iPad,’ she added,” Clark and Webb report. “As Apple adds more AI-based voice and text understanding to its software and services, it has a better chance of keeping consumers within its digital universe, rather than going to rival services to manage their digital lives.”

Read more in the full article here.

MacDailyNews Take: We avoid Google software and services wherever possible due to privacy concerns.

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