Apple seeks to use AI to keep Google off your iPhones, iPads, and Macs

“Apple Inc.’s new artificial-intelligence capabilities may help it protect its software and services businesses from incursions by Alphabet Inc.’s Google — and cut the internet giant out of lucrative search roles on its devices,” Jack Clark and Alex Webb report for Bloomberg. “By developing homegrown AI-powered services for its iOS operating system, Apple can offer alternatives that benefit from being pre-installed on its devices. The new Siri search features for its Mac computers use Microsoft Corp.’s Bing search engine, rather than Google, when querying the web. And many of the answers Siri gives to users’ voice-based questions come from Apple’s own searches done inside apps installed on its gadgets.”

“‘Consumers prefer voice when it comes to looking up quick things,’ said Julie Ask, an analyst at Forrester Research. ‘It just becomes the easier way of people searching.’ ‘I was with my nephews over the weekend and they don’t know anything but to hit the button and talk to their iPad,’ she added,” Clark and Webb report. “As Apple adds more AI-based voice and text understanding to its software and services, it has a better chance of keeping consumers within its digital universe, rather than going to rival services to manage their digital lives.”

Read more in the full article here.

MacDailyNews Take: We avoid Google software and services wherever possible due to privacy concerns.

Edward Snowden: Apple is a privacy pioneer – June 5, 2015
Tim Cook gets privacy and encryption: We shouldn’t surrender them to Google – June 4, 2015
Tim Cook attacks Google, U.S. federal government over right to privacy abuses – June 3, 2015
The price you’ll pay for Google’s ‘free’ photo storage – June 3, 2015
Apple CEO Tim Cook champions privacy, blasts ‘so-called free services’ – June 3, 2015
Passing on Google Photos for iOS: Read the fine print before you sign up for Google’s new Photos service – June 1, 2015
Why Apple’s Photos beats Google Photos, despite price and shortcomings – May 30, 2015
Is Apple is losing the photo wars? – May 29, 2015
How Google aims to delve deeper into users’ lives – May 29, 2015
Apple CEO Cook: Unlike some other companies, Apple won’t invade your right to privacy – March 2, 2015
Survey: People trust U.S. NSA more than Google – October 29, 2014
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014
Apple CEO Tim Cook ups privacy to new level, takes direct swipe at Google – September 18, 2014
Apple will no longer unlock most iPhones, iPads for government, police – even with search warrants – September 18, 2014
U.S. NSA watching, tracking phone users with Google Maps – January 28, 2014
U.S. NSA secretly infiltrated Yahoo, Google data centers worldwide, Snowden documents say – October 30, 2013
Google has already inserted some U.S. NSA code into Android – July 10, 2013
Court rules NSA doesn’t have to reveal its semi-secret relationship with Google – May 22, 2013


  1. (0_0) The new Siri search features for its Mac computers use Microsoft Corp.’s Bing search engine, rather than Google.

    Not quite. Microsoft admitted years back that they supplement their Bing (Yahoo) search results with… GOOGLE search results. 😱😼

  2. Ironically Google bought and released Android out of fear of being locked out of Apple devices or at Apples mercy down the road and it became a self-filling prognostication.

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