“German carmakers Daimler and BMW have ended talks with Apple over a cooperation deal on an electric car,” Handelsblatt reports citing “industry sources.”

“The U.S. tech firm is looking for a partner that could lend it expertise in manufacturing an electric ‘iCar.’ The favorite is believed to be Canadian-Austrian firm Magna,” Handelsblatt reports. “Apple’s plan has been to develop a highly-networked electric car that would also be at least partially self-driving.”

“Sources said the talks with both German carmakers collapsed over the key questions of who would lead the project and, above all, which company would have ownership of the data,” Handelsblatt reports. “Apple is primarily looking for German technology and specialists for the project. The search is being conducted out of an office in Berlin.”

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MacDailyNews Take: Apple isn’t going to be ceding control of users’ data. If Apple has to take BMW and Daimler’s best and brightest to build a German-engineered Apfel Car, so be it.