New research from Parks Associates indicates smartwatch adoption has nearly doubled, from 4% of U.S. broadband households at the start of 2014 to 7% now, with 10% planning to buy a smart watch by midyear 2016. The research firm will discuss its latest consumer research on wearables, the smart home, and the connected consumer at CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer at CES 2016, January 6-7 in Las Vegas.
“The wearables market is growing strong, and their unique form factors will help drives sales for the holidays,” said Harry Wang, Director, Health and Mobile Product Research, Parks Associates. “Smartwatches are particularly popular among broadband households with children. Eleven percent of U.S. broadband households with children have a smartwatch, and 16% plan to buy one by midyear 2016. The smartwatch has significant connected health applications, but family-oriented use cases will also help grow and maintain the device’s popularity.”
Parks Associates notes that design, fashion, and personalization are also important elements as smartwatch vendors push for greater mainstream adoption of smartwatches. The research firm will address how wearable innovations are impacting multiple sectors within the connected home, including health-based services and smart home systems, during the session “Wearables: Healthcare, IoT, and Smart Home Use Cases” on January 6 at 10:30-11:45 a.m.
Source: Parks Associates
MacDailyNews Take: This Christmas day, millions of new Apple Watches will come online, begin communicating and, most importantly, go out into the world to be seen by the have-nots as advertisements in action. The intent to buy will increase right along with, and driven in large part by, adoption. Apple Watch 2, assuming Apple can manage to have enough ready for a proper launch (big assumption, these days; fingers crossed), will really kick the smartwatch market into high gear!
More empty rhetoric. Apple shareholders will remain snakebit no matter how many AppleWatches are sold. The news media will continue to find huge faults in Apple’s entire business which will continue to suck the value out of Apple stock while boosting the value of all rival companies.
Magnificent, why don’t you knock it off with them negative waves? Why don’t you dig how beautiful it is out here? Why don’t you say something righteous and hopeful for a change?
Really looking forward to Apple Watch 2. I hope it’s compelling; Apple Watch is unimpressive.
No is buying the Apple Watch. There is no killer app. No one uses watches anymore. Apple is doomed. Apple doesn’t understand fashion. /s
If you’re not impressed with 1.0,1.1 I doubt you will be impressed with 2.1. You don’t even expect to be impressed with 2.0. It does take some time using it to understand what it does. How several little things ad up and make life better in ways you don’t expect. Unfortunately a lot of tech writers don’t where them long enough to understand it. They returne it before they have to pay for it. IMHO most tech writers don’t understand the mobile market. They want everything to fit in their desk job world. That is why they think a tablet needs a keyboard and not cell service. These people also think a cell phone should have removable batteries and memory. In the outside world these make the phone physically weaker and very easy to steal. Not a problem on carpet and you know everyone you work with. The smartwath is the most portable technology yet, don’t expect tech “experts” to get it. They don’t need them.
Tech experts should not be the ones to review tech, because they’re not people; they’re experts. Tech used to be for techies, but it isn’t any more, and hasn’t been for quite a while. Media haven’t quite caught on to this sociological development, and stock market analysts who dabble in consumer psychology are even farther behind.
Anyone who sincerely wants to understand how new consumer electronics will impact their life, goes directly to Amazon or other outlets to browse the customer reviews, the modern version of word-of-mouth.