Apple CEO Tim Cook attended the inauguration of the academic year at Bocconi University in Milan, Italy, on Tuesday, November 10th.

“Apple CEO Tim Cook says businesses can’t wait for governments to solve issues like climate change and equal rights,” The Associated Press reports.

“Cook told students and faculty at Italy’s top business school, Bocconi University, on Tuesday that ‘the challenges are simply too great for businesses to stand on the sideline,'” AP reports. “He noted that ‘climate change impacts supply chains, energy crises and overall economic stability.'”

Read more in the full article here.

MacDailyNews Take: Put aside “climate change” for a second and just look at the dollars and cents: Apple is reportedly making money on these clean energy projects over the long term while also reaping positive feelings about their brand right now, today. The message is being delivered: Apple cares. People like buy from companies that they perceive to care about the environment. Eco-marketing sells Macs, iPhones, Apple Watches, and even some iPads.

Regardless of whether “global warming/cooling/whatever” turns out to be a sham or a significant long-term event that humans can affect or over which humans have little or no control, or something else entirely, Apple won’t have egg on its face for generating electricity from the sun rather than from other, less environmentally-friendly, less healthy methods nor will they for backing equal rights.

SEE ALSO:
Apple backs White House international climate change pledge – October 19, 2015
Apple’s climate change efforts might be based on misguided idealism – April 21, 2015
Apple invests in China solar project – April 16, 2015
How Apple is making money off of its landmark $850 million solar deal – March 27, 2015
Apple’s $850 million solar plant investment rockets it to first place among U.S. corporations – February 12, 2015
Apple to build new solar farm, and some greens hate it – February 11, 2015
Tim Cook: Apple to build $850 million solar farm; Apple Watch will surprise everyone – February 10, 2015