“Apple and Google’s entrance into the auto sector is ‘awesome,’ and Ford will likely strike partnerships with the new players in the sector, Ford’s executive chairman said on Tuesday,” Arjun Kharpal reports for CNBC.

“During a question and answer session at the Web Summit conference in Dublin, Bill Ford said he was pleased that technology giants were entering the auto world,” Kharpal reports “‘I think it’s awesome,’ Ford said.”

“Speculation has been rife that Apple could be producing a vehicle of its own. The auto industry has been a big focus for technology companies as they begin to expand past their core business,” Kharpal reports “While the chairman of the auto giant declined to say whether Ford would collaborate with Apple and Google, he did predict that partnerships will be key for established carmakers to survive.”

Read more in the full article here.

MacDailyNews Take: Good luck to traditional vehicle makers. You’re gonna need it.

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