“Unlike pretty much every other device that Apple sells (iPhone, iPad, iMac), Apple TV doesn’t stand alone. You need a separate TV set to use it,” Midgley writes. “That’s right, the traditional TV set in the corner of your living room. As long as people have those traditional TV sets – which Apple TV means that they still need – most of them will continue to watch traditional linear TV channels.”
“And that means that the future of TV, thanks in part to Apple TV, is not just apps. It’s traditional channels, on traditional TV sets, as well,” Midgley writes. “Apple TV will, of course, lead to more people watching telly via apps. But, as long as Apple TV requires a TV set to operate, it helps keep traditional linear TV channels alive just a little bit longer.”
Read more in the full article here.
MacDailyNews Take: Until Apple TV takes over Input 1, that is.
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