“IHS Senior Research Director Andrew Rassweiler said the teardown analysis has limitations, because it doesn’t take into account myriad other costs — from shipping and warehousing, to research and development and marketing,” Chmielewski reports. “The latest iPhone 6s and 6s Plus are sturdier than their predecessors, featuring a more robust 7000 series aluminum enclosure, a more shatter-resistant Gorilla Glass 4 cover and gaskets that would appear to make the device more water-resistant (so it might survive a toilet or tub drop).”
“These upgrades suggest Apple is hardening the iPhone, so it will maintain its value longer — possibly in anticipation of the growing lease deals for smartphones that would create a robust secondary market for used devices,” Chmielewski reports. “Apple for the first time offered a financing program that allows consumers to pay a fixed, no-interest monthly fee for a new iPhone, which they can trade in a year later for the next-generation device. ‘They’re trying to make it tougher and longer-lasting to support this financing program,’ said Rassweiler.”
Read more in the full article here.
MacDailyNews Take: Hardening iPhones so they last is a smart idea give the launch of Apple’s annual iPhone Upgrade Program.
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