“Apple is expected to unveil its latest device, the iPhone 6s (or 7), on September 9 in what should be a sigh of relief for investors, who have had a tough ride this week,” S. Kumar writes for TIME Magazine. “Despite CEO Tim Cook’s assurance that China’s economic difficulties should not adversely impact the tech giant’s sales, the company’s stock is still trading below its $115 a share level just a few weeks ago, even after the robust market rally on Thursday, and far below its 52-week high of $134.54 a share.”

“The new iPhone is crucial for Apple to restore investors’ confidence, and there’s a good chance it will for several reasons,” Kumar writes. “The phone will have a 12 megapixel camera, a big increase from previous versions; 4k video recording; faster processing speed; longer battery life… But what’s expected to be the most important new feature of all: force touch, a technology that enables a device to distinguish between light and strong taps by a user and assign different functions to them, as it currently does on the Apple Watch and MacBooks.”

“Applied to the iPhone, this could potentially be the killer feature that solidly differentiates the new iPhone from its predecessors by enhancing ease-of-use and utility,” Kumar writes. “An improvement to the user experience has always been at the heart of Apple’s success with new models and the force touch feature can provide this. Force touch is also new enough to encourage buyers to replace their existing phones…”

Read more in the full article here.

MacDailyNews Take: Force Touch will be more important than most people think.

And Android, littered across a veritable junkyard full of disparate devices, will not be able to follow.MacDailyNews, February 28, 2015

SEE ALSO:
Revealed: How Force Touch works and feels in Apple’s next-gen iPhone 6s – August 10, 2015
Apple’s Force Touch: The future of mobile interfaces – August 4, 2015
Why Force Touch on the iPhone will be awesome – July 29, 2015
Apple’s Force Touch iPhone 6s to be major differentiator, put rivals at further disadvantage – July 6, 2015
Apple assemblers begin making next-gen iPhones with Force Touch – June 27, 2015
Analyst: Apple’s ‘iPhone 6s’ to feature stronger 7000 series aluminum, slightly thicker for Force Touch – June 17, 2015
Apple’s new Force Touch patent application reveals stylus, virtual paint brush, 3D buttons interactions – May 28, 2015
Apple’s forthcoming iOS 9 supports ‘iPhone 6s’ Force Touch – May 26, 2015
Apple patent application reveals work on Force Touch for iOS devices and more – March 5, 2015
Force Touch rumored to arrive exclusively on ‘iPhone 6s Plus’ – April 2, 2015
Apple’s next-gen iPhone 6s, iPhone 6s Plus to feature Force Touch – February 28, 2015