“Tech reporter Dan Sung… went undercover on the first day of pre-orders for the Apple Watch in order to sample one of the company’s 18-karat gold £12,000 gadgets,” The Telegraph reports. “‘I just had to know how the company was going to treat its most treasured customers now that it really is in the business of selling luxuries,’ he wrote earlier week.”
The Telegraph reports, “Sung, features editor of tech site Wareable, ‘bluffed’ his way into a coveted try-on appointment at Apple’s Covent Garden store by pretending to be a successful music producer.”
MacDailyNews Take: Unnecessary. Anyone can make an Apple Watch Edition appointment. There are no checks on income or anything whatsoever.
“As the previous VIP customer leaves, Sung is taken through to the room where his appointment will take place,” Sung reports. “‘These aren’t the oak-panelled, crushed velvet surroundings I’d pictured,’ he says. ‘My try-on session is in what appears to be a boardroom of sorts with a monitor at one end of a large glass table flanked by a company of chairs that are more kitchen than cushioned.'”
Full article here.
MacDailyNews Take: A silly article, but more free publicity for Apple and Apple Watch!
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
Sounds like ‘Dan Sung’ has an identical twin called ‘Sam Sung’!!
Brilliant!
A “successful music producer” = someone with more than a dozen fans who actually pay for his albums.