“Apple just debuted its Oscars ad and unsurprisingly, it’s centered around making movies,” Bryan Bishop reports for The Verge. “The commercial features several groups of high school students as they shoot different projects using the iPad as their camera, overlaid by an inspirational voiceover from Martin Scorsese, who extolls the virtues of hard work and experimentation as the keys to creative success. And while the piece has the kind of delicate score and evocative images that one would expect from an Apple ad, the spot was actually shot on the iPad Air 2 itself.”
“Apple has a long history of using the Oscars to highlight its products,” Bishop reports. “The first iPhone ad, simply titled “Hello,” aired in 2007 months before the original device actually went on sale, and the first iPad ad debuted during the Academy Awards three years later.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]
i wasn’t impressed with this commercial . I was surprised it was Apples. Boring for them , especially since its talking about creativity. This wasn’t creative at all
Martin Scorsese.
Says it all! Obviously it was way over your head.
rob,
You forgot to put the “/s” after your comment.
Dogadoga
Wow! I liked it! I had no idea me own iPad was so powerful. I’m not nearly using it to its potential. Oh well, on me way to more fun with me iPad…