“The inclusion of the paid for Beats service in an iOS software update could happen as early as March, according to people familiar with the situation,” Garrahan and Bradshaw report. “Pre-installing apps on devices is seen as a fast track to reaching new customers. Apple could also take advantage of its new mobile payments service to enable customers to subscribe with just one touch of the iPhone’s fingerprint reader… The service, which is likely to be rebranded under the iTunes label, will form part of a three-pronged music strategy for Apple, alongside downloads and iTunes Radio, which it launched in 2013. ”
“Apple’s installed base of active music buyers dwarfs other services, according to Midia Research, a music analysis firm, which estimates it has 200m active iTunes customers. Apple’s push to capitalise on the Beats service will start from a low base, however, as Midia estimates Beats Music has only 110,000 subscribers,” Garrahan and Bradshaw report. “Apple is preparing to put its new Watch on sale in early 2015, to which the new music push could be linked. Earlier this year, Apple used its ability to push content to its vast customer base to bundle its iBooks app with iOS 8, rather than requiring users to download it from the App Store.”
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MacDailyNews Take: As expected.