On CNBC’s Squawk Box, Walt Mossberg, Re/code co-executive editor, discusses what’s behind the revival of Apple’s Mac computer sales.
It’s an amazing comeback.
The Mac is clearly growing faster than the iPad… and I think there’s a connection there. Apple never sold the iPad as a complete replacement — which, ironically, is what Microsoft is trying to do with tablets now — They always said it’s going to fill a gap between the tablet and the laptop, but they never said it was going to replace it. I think that people who buy iPads use them and they reduce their use of the laptop, but they realize that at some point, you just have to go to the laptop and because they’re already in an Apple situation, the Mac is the logical one to go to. — Walt Mossberg
MacDailyNews Take: In other words: Halo Effect.
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Direct link to video here.