“Tim Cook must be furious,” Jonny Evans writes for Computerworld. “You can imagine the tension among those who’ve been called into his office in the last 24-hours… The introduction of the new iPhone, Apple Pay and the Apple Watch should be the moment his dominion in Cupertino turned years of criticism around. Instead somehow his staff have delivered not one, but two PR disasters inside a day: Bendgate [and] iOS 8.01. Can you imagine how he feels as his company is forced to put its name to this apology? ‘We apologize for the great inconvenience experienced by users, and are working around the clock to prepare iOS 8.0.2 with a fix for the issue, and will release it as soon as it is ready in the next few days.'”

“I suspect there’s a streak of ice emanating around the company right now as Cook attempts to get things on track again. He has to,” Evans writes. “There’s no way Apple’s customers (beyond the most hardcore loyalists) will accept that the iPhone 6 shouldn’t be carried in a trouser pocket. Where else do you carry a phone? In a little posing pouch suspended around your neck? In a surgically-added pocket just below your chest? You see, no one cares if other metal phones bend. This is an iPhone. It’s the consumer electronic equivalent of a superhero, and much more is expected from the device.”

“Much more is expected from Apple,” Evans writes. “It’s been a painful few hours. But let’s not be too unreasonable — we all know that sometimes things go wrong. The test of a great enterprise isn’t solely in ensuring there are no mishaps — a company sets its reputation by the way it deals with problems when they happen. It’s up to Apple’s top brass now to execute damage control. Heads are likely to roll.”

MacDailyNews Take: An army of 1,000 quality control engineers could be paid $1 million per year to guarantee the highest quality hardware and software releases the world has ever seen at the cost of $1 billion per year.

Apple currently has enough cash on hand to continue such a pointedly and intentionally exaggerated QC program for the next 160 years. Every 90 days, Apple currently generates enough cash to tack 7-10 years onto said Quality Control effort.

Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it. – Tim Cook

We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers… – Tim Cook

Read more in the full article here.

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