According to a new report from the American Customer Satisfaction Index (ACSI), in 2014, Apple maintains a sizable lead over its major competitors, which it has held since 2004. With an ASCI benchmark score of 84, Apple’s Macintosh dominates in personal computer satisfaction.

The large Windows-based manufacturers do not fare well. Beleaguered Dell declines 4% to tie Acer at 76, followed by Toshiba (-4% to 75). Hewlett-Packard plunges 8% to the bottom of the category at 74. Companies with much smaller market share, such as Samsung, Lenovo and Asus, are higher, up 8% to an ACSI score of 82 (“All Others” in the chart below).

“The increase in customer satisfaction for PCs could mean two different things,” says Claes Fornell, ACSI Chairman and founder, in a statement. “Either the product is seen as more attractive now and is poised for a comeback, or it has higher customer satisfaction simply because those who were less than happy with it have moved to other devices. If dissatisfied customers leave and satisfied customers stay, average satisfaction may well go up.”

ACSI Personal Computer Satisfaction, 2004-2014

Source: American Customer Satisfaction Index

MacDailyNews Take: When Continuity hits Mac with OS X Yosemite, Apple’s domination in personal computer satisfaction will only increase!

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