“Apple has today launched its Back to School promotion for this school season,” Benjamin Mayo reports for 9to5Mac.

“Like previous years, qualifying student customers will get a free gift card alongside any purchase of a Mac, iPad or iPhone,” Mayo reports. “While last year Apple gave out Mac App Store/iTunes cards, this year’s cards are for Apple Retail Stores.”

Mayo reports, “Buying any Mac makes the buyer eligible for a $100 Apple Store gift card and $50 cards will be distributed alongside iPads and iPhones.”

Read more in the full article here.