“Apple on Thursday cut prices across the board for its iPod Touch line, trimming the cost of the music players by as much as $100,” Ben Fox Rubin reports for CNET. “Its top-tier 64-gigabyte iPod Touch is now $299, down from $399. The 32-gigabyte version is now $249 from $299, and the 16-gigabyte model is $199 from $229. In the UK, the 64GB model’s new price is £249, while the 32GB now costs £199, and 16GB costs £159.”

“The tech giant also beefed up the lowest-tier 16GB version to be in parity with the 32GB and 64GB models, giving the 16GB device a new rear-facing camera and adding four new colors: pink, yellow, blue and (PRODUCT) Red — part of the broader (RED) campaign that raises money to combat AIDS,” Rubin reports. “The 16GB version previously only came with a front-facing camera and was available in silver and space gray.”

“While the iPod Touch isn’t close to being one of Apple’s big money-makers, it remains an option as a lower-priced, simpler device for games, media, and music,” Rubin reports. “Also, while iPod sales have been declining in recent years, the device continues to bring in billions of dollars in revenue for Apple. In fiscal 2013, Apple sold 26.4 million iPods and generated $4.4 billion in revenue.”

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