“John Chen, CEO of Canadian handset manufacturer BlackBerry Limited, has given an indication that BlackBerry may introduce a phablet in the near future,” Zacks Investment Research writes for Benzinga. “Chen hopes that Blackberry, as an early entrant, will be ready to capitalize on the phablet market which is still in its growth stage.”
“Currently, the company is concentrating on new devices like the Z3 smartphone for customers to push demand for the company’s smartphones. Last month, BlackBerry revealed the budget-friendly, full-touch Z3 smartphone in Jakarta,” Zacks writes. “BlackBerry is also planning to launch a new non-touch screen mobile phone – BlackBerry Classic – in partnership with Foxconn. BlackBerry was once a leader in the smartphone industry. However, its handset business deteriorated drastically over the last couple of years in the face of stiff competition from Apple Inc.’s iPhone and Google Inc.’s Android devices.”
Read more in the full article here.
MacDailyNews Take: Delusional bastages.
In related news, Acorn hopes to launch a 64-bit personal computer “real soon now.”
[Thanks to MacDailyNews Reader “24January1984” for the heads up.]
“Stiff competition” “the last couple of years.” Wow. That’s some revisionist history. How about: “Blackberry rapidly lost control of the smartphone market following the introduction of the iPhone” or something like that?
Blackberry, just give up. Figure out a new way to serve your customers, because trying for the same business models as everyone else is going to get you nowhere.
Yep.
Offer some basic low cost hardware but focus on being a services provider.
The clueless CEOs destroyed any chance RIM/Blackberry had of being competitive in the phone OS/hardware space.
“Chen hopes that Blackberry, as an early entrant, will be ready to capitalize on the phablet market … ” and Zack’s reprints this pap?
BB is 4 years late, at least, and DOA as far as I can see. But then, the stock is not at zero yet, so the churn still holds profits for the brokers.
need to change my glasses….I read 23 instead of Z3 and thought….did they sell so many this last year?!?
You’ve seen them at the Vegas tables: “I’ve got $80 bucks (of $3,500) left but I feel lucky…..”
Squander on. It’s painful.
Jeez- just give it up already…
Amateur hour? Is it still over?
This is a story from The Onion?
It’ll have a real, tactile keyboard that folds out at the bottom. And it will cost more than the MacBook Air it imitates. But they’ll keep trying.
Thought blackberry was dead.
Blackberry is like a zombie, only way to kill it is to chop off the head.
I thought someone had chopped off blackberry’s head years ago?
And if they haven’t – why the hell, haven’t they???
““Chen hopes that Blackberry, as an early entrant, will be ready to capitalize on the phablet market”
Early entrant?!?!?
Mom said dinner isn’t getting cold anymore, it’s over!
Go home, you missed it.
Ohhhhh, THAT explains why AAPL was down so much today. Apple is doomed yet again!
“No one wants our phones, no one wants our tablet…” think think think… “I know! Let’s build a phablet, everyone will want that!”
Blackberry management seems to be losing IQ points at an alarming rate.
well, one thing can be said for Blackberry, unlike Somedung, they had the class not to steal Apple’s IP with a rip-off of iPhone.
Blackberry?
So the ugliest product imaginable is going to save the company? Wow
Bless their hearts. I like watching the Race to Irrelevance. Will it be Blackberry, HP or Dell that gets there first?
I just want to say to BB CEO
Dude, the company is dead. Phablets are stupid. Apple are your lunch and there is no innovation left in BB. Even die hard Kitchener Waterloo users are buying iPhones.
Three years late to the party……again…..
I imagine they’ll stick a floppy disk drive in it and whack on a QWERTY keyboard. Might as well, it won’t make anyone less likely to buy the damn thing 😀
pathetic
Well at least Acorn’s efforts indirectly ended up in almost every smart phone in the world. Not sure BB can expect even a drop of that success.
BlackBerry had to offer a product in the market segment that has the least amount of competition. They obviously have no chance going against iPhone, or mainstream Android.
At this point, Samsung is about the only one making phablets. So, it could be argued that one cannot accurately determine the realistic market demand for phablets when only one brand is actually offering them. If there are any phablet lovers out there who don’t want a Samsung device, there’s a market for BlackBerry.
Of all the stupid ideas for a comeback that BlackBerry could have come up with, this one might be the least stupid. Of course, there were likely some smart ideas left on the table, but BlackBerry management usually doesn’t look at that pile; they tend to be fixated on the heap of stupid ideas and pick from there…