Beleaguered BlackBerry hopes to launch phablet

“John Chen, CEO of Canadian handset manufacturer BlackBerry Limited, has given an indication that BlackBerry may introduce a phablet in the near future,” Zacks Investment Research writes for Benzinga. “Chen hopes that Blackberry, as an early entrant, will be ready to capitalize on the phablet market which is still in its growth stage.”

“Currently, the company is concentrating on new devices like the Z3 smartphone for customers to push demand for the company’s smartphones. Last month, BlackBerry revealed the budget-friendly, full-touch Z3 smartphone in Jakarta,” Zacks writes. “BlackBerry is also planning to launch a new non-touch screen mobile phone – BlackBerry Classic – in partnership with Foxconn. BlackBerry was once a leader in the smartphone industry. However, its handset business deteriorated drastically over the last couple of years in the face of stiff competition from Apple Inc.’s iPhone and Google Inc.’s Android devices.”

Read more in the full article here.

MacDailyNews Take: Delusional bastages.

In related news, Acorn hopes to launch a 64-bit personal computer “real soon now.”

[Thanks to MacDailyNews Reader “24January1984” for the heads up.]

23 Comments

  1. “Stiff competition” “the last couple of years.” Wow. That’s some revisionist history. How about: “Blackberry rapidly lost control of the smartphone market following the introduction of the iPhone” or something like that?

    Blackberry, just give up. Figure out a new way to serve your customers, because trying for the same business models as everyone else is going to get you nowhere.

    1. Yep.
      Offer some basic low cost hardware but focus on being a services provider.
      The clueless CEOs destroyed any chance RIM/Blackberry had of being competitive in the phone OS/hardware space.

    2. “Chen hopes that Blackberry, as an early entrant, will be ready to capitalize on the phablet market … ” and Zack’s reprints this pap?

      BB is 4 years late, at least, and DOA as far as I can see. But then, the stock is not at zero yet, so the churn still holds profits for the brokers.

  2. Blackberry is like a zombie, only way to kill it is to chop off the head.

    I thought someone had chopped off blackberry’s head years ago?

    And if they haven’t – why the hell, haven’t they???

  3. ““Chen hopes that Blackberry, as an early entrant, will be ready to capitalize on the phablet market”

    Early entrant?!?!?
    Mom said dinner isn’t getting cold anymore, it’s over!
    Go home, you missed it.

  4. “No one wants our phones, no one wants our tablet…” think think think… “I know! Let’s build a phablet, everyone will want that!”

    Blackberry management seems to be losing IQ points at an alarming rate.

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