“This trend – preferring the on-demand features of online video over traditional cable TV – has been growing for years, but new data show a recent acceleration as consumers move more of their lives online and the industry tweaks how it delivers content to users,” Booton reports. “Online TV consumption across all devices jumped 245% year-over-year, according to a report released this week by Adobe, with March 2014 setting an all-time record. Game consoles and over-the-top devices, which act as a conduit for streaming content from sites like Netflix, saw the widest growth at 539%.”
“Viewership is also turning more mobile, with apps for Apple’s iOS surpassing browsers for the first time as an access point for shows and movies,” Booton reports. “With more than one fifth of all pay-TV households in the U.S. now watching TV online across multiple screens, the traditional TV industry has been forced to rethink how it delivers content. ‘The TV industry is moving through a rapid transformation,’” said Jeremy Helfand, vice president of primetime for Adobe.”
Read more in the full article here.
Apple’s Eddy Cue: ‘The TV experience sucks’ – May 29, 2014