“Talking about the apparent rift between Silicon Valley and Hollywood, Walt Mossberg asked Cue about Apple’s TV business and how the company plans to innovate in the sector,” AppleInsider reports. “Cue said ‘the TV experience sucks,’ adding that modern advances like the DVR are only ‘glorified VCRs.’ He admitted that TV is a ‘complicated landscape’ with simple problems that turn into complex issues due to the number of parties involved.”
“Mossberg asked why Apple hasn’t delivered a TV that ‘doesn’t suck,’ but Cue refused to give up any information on possible future products,” AppleInsider reports. “The impetus to make a change is there, however, as the Apple exec said TV should be much more accessible and user-friendly… While light on specifics, Cue said Apple TV is going to evolve this year as Apple continues to improve content offerings much like last year’s addition of HBO Go and other streaming channels.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]