“Samsung Electronics Co Ltd , the world’s biggest handset maker, has replaced the head of its mobile design team amid criticism of the latest Galaxy S smartphone,” Miyoung Kim reports for Reuters.

“Chang Dong-hoon offered to resign last week and will be replaced by Lee Min-hyouk, vice president for mobile design, a Samsung spokeswoman said on Thursday,” Kim reports. “‘The realignment will enable Chang to focus more on his role as head of the Design Strategy Team, the company’s corporate design centre which is responsible for long-term design strategy across all of Samsung’s businesses, including Mobile Communications,’ Samsung said in a statement.”

“Lee, 42, became Samsung’s youngest senior executive in 2010 for his role in designing the Galaxy series, a roaring success which unseated Apple Inc’s iPhone as king of the global smartphone market,” Kim reports. “Samsung now sells two times more smartphones than Apple, largely thanks to the success of Galaxy range.”

MacDailyNews Take: And makes half as much profit, since Apple is not competing on unit share as they’re not slime bucket, immoral copiers who try (and fail) to make it up on volume. The king of the global smartphone market is Apple, honey, not Samsung.

Asymco: iPhone shipment, revenue, profit share

Kim continues, “The Galaxy S5, which debuted globally last month, has received a lukewarm response from consumers due to its lack of eye-popping hardware innovations, while its plastic case design has been panned by some critics for looking cheap and made out of a conveyor belt. The Wall Street Journal said the gold-coloured back cover on the S5 looked like a band-aid.”

Read more in the full article here.

MacDailyNews Take: It would have been cheaper, and more in line with Samsung’s “design philosophy,” if they replaced Chang with an iPhone 5s and a Xerox copier.

Related article:
Samsung beats Apple’s volume – a race Cupertino does not run – and loses badly to Apple’s profits – May 8, 2014