“Following our report yesterday about Apple expanding its trademark protection to use the ‘Apple’ name in association with jewelry and watches in a number of countries, MacRumors has discovered that Apple may be quietly continuing to pursue trademarks on the ‘iWatch’ name itself,” Eric Slivka reports for MacRumors.

“Evidence of Apple’s interest in the iWatch name surfaced last June as the company began registering for trademarks on the ‘iWatch’ name in a number of countries. Several major countries including the United States were not included in that list, and it was unclear whether Apple was holding off due to conflicts with pending trademark applications in those countries or if there were other issues in play,” Slivka reports. “At the time, reports mentioned several of those conflicting applications in the United States, but we now believe that one of those applications may in fact be Apple itself operating in disguise using a shell company by the name of Brightflash USA LLC.”

Much more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]

Related articles:
Apple extends company trademark to include ‘jewelry and watches’ – April 21, 2014
Apple files for ‘iWatch’ trademark in Taiwan, Mexico, and Turkey – July 2, 2013
Apple files for ‘iWatch’ trademark in Japan – July 1, 2013
Apple reportedly files for ‘iWatch’ trademark in Russia – June 5, 2013